As SVOD providers continue to multiply, users are increasingly required to navigate numerous apps on multiple devices in order to access what they’re looking for. How did TV platform Freesat tackle this problem to stay relevant with its new 4K ready set top boxes and provide a seamless, joined up viewing experience? And how, with the prospect of IP channels on the horizon, will Freesat continue to keep a ‘streaming savvy’ audience engaged?
Leading platform operator Freesat unveils its new hybrid TV product, enhancing the viewing experience and bridging the gap between linear TV and on-demand content. Delivered in close collaboration with its development and manufacturing partner CommScope, the way that customer and supplier are working together in a truly collaborative way to create and market a solution presents a blueprint for future projects.