Remote production has been on everyone's lips for some time and, in addition to cost savings, promises unprecedented flexibility and creativity in almost all production situations. The simultaneous introduction of IP-based video and audio infrastructures acts as an additional catalyst in the broadcast industry and accelerates the trend. But how far is the industry actually adopting this?
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Cloud is undoubtedly one of the hottest topics in the broadcast and media industry at present, and if you were to judge the state of cloud adoption by the huge volume of noise around the subject, you could be forgiven for feeling like a dinosaur if you haven’t already fully embraced it.
But what’s the real state of play? We spoke to eight IABM members to find out what their end-user customers are actually doing now in the cloud, what they’re not, whether it’s public, private or hybrid, and where the future will take us. Are we truly heading towards a dematerialized industry, and if so, what’s holding us back today?
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