Building brand awareness and generating leads is hard. The cancellation of international trade shows like IBC has made it even harder.
In this eBook, we’ve gathered regional insights from members of our global PR agency network Convoy to help M&E brands grow globally.
Inside this eBook you’ll discover tips and tricks from marketing specialists and M&E companies like Panavision and Never.no to help your brand stand out in:
- Asia pacific
- Middle East & Africa
- The Americas
This is John’s final contribution to the Journal in his role as IABM Director Strategic Insight after nine years in the role where he has seen both the technology and the industry once again transform – for arguably the fourth time in his 40+ year career in the broadcast and media industry. It takes the lessons and experience from those 40 years to look at the present and future of the industry he is now leaving – and echoes some of the themes Peter White highlights in his Business Transformation article, but viewed with a technologist’s hat on.
Following on from the point made in the interview with Peter White on how a large scale established business can be effective in this time of great change, we asked Tim Shoulders, President of Grass Valley (a Belden Brand), how they have transformed their business to succeed and leverage that scale to their advantage.
This course will increase your knowledge and understanding of the broadcast and media industry and the technology and jargon it uses along with the main business and operational models in this sector. It’s ideal for new entrants to the industry as it helps to build insight and understanding into what makes the industry they have joined work. Even if you have worked in the industry for a while you will gain an understanding of the “bigger picture” and where your company’s products, services, customers or audience fit.
It’s clear to everyone in the media and broadcast industry: the environment is changing and it’s more revolution than evolution. Figuring out the way forward is more difficult than ever because in times of significant change there is disruption, – the future is no longer an extrapolation of the past…