This session features a panel who examine suppliers’ transition to as-a-service models. The expedited move to remote working caused by the pandemic has forced technology suppliers in the media industry to accelerate their transition from large and infrequent monetary inflows to smaller and more continuous cash streams. At the same time, the pandemic has also forced suppliers to prop up virtual and continuous engagement with their customers due to the absence of trade shows. What are the major implications of this for technology providers in the media industry? How do you plan, develop and price the new as-a-service offerings? How do you forecast revenue streams in a time of unprecedented change? We try to answer these questions with a panel of leaders at major technology suppliers in our industry who explore the challenges and benefits of as-a-service models, and how to make it work.
Grass Valley needed an impactful communications campaign to maintain its usual headline-grabbing industry presence despite the cancellation of NAB Show – normally a critical event for it to engage with customers.
The objective was to ensure Grass Valley maintained its leading share of voice in the media.
In this panel, we hear how the Coronavirus has affected each of these businesses and what kind of permanent effect it will have on the industry. We hear what the new key requirements are going forward and how these companies are preparing for the post-Covid-19 era.
Tim Shoulders (President, Grass Valley, a Belden Brand) discusses the state of the industry and consolidation with Peter White (CEO, IABM)
Dave Cohen (VP, Marketing & Communications) and Neil Maycock (VP Strategic Marketing) discuss Grass Valley’s involvement in eSports and live production. Dave and Neil also explain how the newly formed Grass Valley Technology Alliance will benefit customers.
Marcel Setiawan, Sr. Director Sales Engineering APAC, Grass Valley, a Belden Brand Marcel presents advantageous and challenges for going with all IP/4K/HD workflow, involving Camera, Switcher, Vision Mixer, Replay, Editing systems and IP processing platform. [maxbutton id="96" ] [maxbutton id="97" ]
IABM TV interview with Neil Maycock (VP Global Marketing, Grass Valley) on SAM products and eSports
Chuck Meyer (Chief Technology Officer, Production, Grass Valley/AIMS) discusses providing reference system designs and guidelines that take account of the different types of live productions, as technology moves from SDI to IP.
IP can do more than simply replace SDI, it can enable endpoints to become smart, simplify configurations, and provide flexible infrastructure choices that scale and meet the needs that match your business. Learn from James Stellpflug (VP Product Marketing, Global, EVS) and Mike Cronk (Senior VP, Core Technologies, Grass Valley) about how IP and SMPTE ST 2110 can help us solve problems that SDI could not overcome for UHD-4K and SuperMotion cameras and workflows to video servers.