The pandemic has pushed the world to digitalise almost all industries – from the use of digital video solutions replicating a retail purchase, to remote production within the entertainment sector. In this blog Dhaval Ponda, Global Head, Media and Entertainment Services, Tata Communications, discusses the changing landscape of the sports and entertainment industry and the tech-enabled exciting times that lie ahead.
This presentation discusses the state of remote production investment in the media industry and its impact on content supply chain priorities.
A new way of thinking and working is required across all aspects of the value chain — from media production to transportation. Together with industry experts we explore the evolution of remote production and switch across to cloud and IP-led media channels and business models. We throw light on the transformation taking place pre-covid and share an number of real world case studies including the Alpine Ski event with SVT and key points of a IP Remote production study. Our panelists reveal their future vision of cloud and IP led media channels for broadcasters, corporate and social media - along with how to accommodate changing viewer behaviours.
The digital age has driven profound changes in how News & Sports are produced and consumed, as new digital platforms offer audiences endless options for news and sports. Moreover, the traditional way of doing business in television has been seriously impacted because of the COVID-19 pandemic, since production dropped all around the world, travel restrictions were applied, and many other related issues. Broadcasters now have to work ever harder to attract and retain viewers. However, the current situation also raises opportunities for virtual production, from remote shooting to virtual events.
Spectator sports are most engaging when audiences don’t know what’s going to happen next. For the sports broadcasting industry itself, the playing field in which they operate has undergone many exhilarating changes over the last few years. In many cases, these have been accelerated and exacerbated by the Covid-19 pandemic. As stadiums and venues that were once packed with excitement and atmosphere have been forced to close, we’ve witnessed the increasing significance of over-the-top (OTT) platforms becoming the digital delivery system for the enjoyment and adrenaline sports fans around the world have been missing.
There have been many, many words written recently about remote production, indeed the wider world of remote working generally, spurred on by significantly increased use during the pandemic. But remote production didn’t suddenly spring up overnight, either as a concept or reality. Let’s step back first. We’ve seen huge growth in the use of IP bonding across sports, especially in the last five years: from single-camera streaming to complex, multi-camera productions, often on the move. From the Rugby World Cup, where LiveU technology was used not only to gather content but also as a disaster recovery solution by ITV Sport, to the FIA World Rally Championship, Austrian football and facilitating coverage of the Spanish lower leagues, the list goes on. Accompanying that growth has been the rise of remote production. Why is that? What are the benefits?
Supponor enables rights owners to maximize the value of live broadcast Sports & Entertainment events through world-leading end-to-end Virtual Advertising solutions, allowing partner and brand communications to be targeted and customized for each specific audience segment. Steve Plunkett, Chief Product Officer at Supponor, talks about the challenges brought by the Covid pandemic, and how the company helped its clients move to remote delivery at breakneck speed.
How Sports Venues are Adapting and Thriving Despite the Effects of COVID-19 Energy, rivalry and victory—the trifecta of elements for an exciting match, no matter the sport. Over the recent years, these aspects have been key components in the sports venue playbook of innovation as they were faced with having to transform the way they did business. Their goal? To create an immersive, energetic and memorable experience that would not only entice fans to attend events in person but also leave them looking forward to coming back again.
How Never.no’s cloud-based platform Bee-On powered the conversation for ITV’s The Martin Lewis Money Show Live.