APAC Regional Insight & Analysis Presentation
Today’s consumers have an insatiable appetite for high-quality, on demand content. This hunger to watch what they want, when they want, and how they want, has fueled an explosion in new streaming services; the “Streaming Wars”.
Now, in addition to the well-known players Netflix, Hulu and Amazon Prime, major studios and tech-giants such as Warner Media, Disney, NBC Universal, and Apple have all launched (or will launch) their own streaming platforms. As of March 2019, it’s estimated there were more than 300 over-the-top (OTT) video options in the US alone.
That number only continues to grow.
The emergence of new media players such as Netflix and Amazon dominating the global OTT space has catalysed a fundamental shift toward direct-to- consumer (DTC) offerings among broadcasters and more traditional media companies directly competing with the big players. Simultaneously, the shift in viewing habits across the world has benefitted a wide range of smaller OTT players, who focus on a very narrow range of thematic content for an under-served – but well-defined – audience globally. Hence, it is interesting how these new services catering for specialized audiences can survive in the increasingly crowded streaming landscape.