Low broadcast latency has become a mandatory requirement in any tenders and competitions for building of head-end stations and CDNs. Previously, such criteria were applied only to sports broadcasting, but now operators require low latency from broadcast equipment suppliers for every sphere: broadcasting news, concerts, performances, interviews, talk shows, debates, e-sports and gambling.
Аdaptive broadcasting is gaining momentum quickly. Live TV is giving way to new services that not only adapt to the broadcasting bandwidth but also receive user feedback as well as generate and display targeted advertising. However, what spurred the broadcasting revolution was streaming, a technology that selects the best available quality. It is unnecessary to have a DVB-T2 antenna, a cable run to your household, or a satellite dish on your balcony to receive such broadcasts: all you need is your favorite gadget, such as a smartphone, a tablet, a laptop, or an in-car multimedia system. These broadcasts have a low buffering capacity for guaranteed delivery of the content and can even tolerate having the user temporarily exit the coverage area.
The COVID-19 pandemic is putting pressure on society in innumerable ways, ranging from first responders, to hospital facilities and government agencies, to families and individuals “sheltering in place.” Streaming service providers have experienced a surge in new customer sign-ups combined with extended viewing throughout daytime and evenings. Netflix added 15.8 million subscribers, more than double the 7.2 million that were expected, during Q1 2020. As state policies were put in place, research conducted by Fastly revealed a substantial increase in traffic load in several industry verticals including, digital publishing, social media, GIFs, gaming, education, and streaming. For streaming services specifically, between February and March there was an observed increase of 29.6% in average requests per second.
Find out more about Broadpeak’s BaM Award Winning solution, nanoCDN™ with Ultra Low Latency and Device Synchronization.
“Broadpeak’s nanoCDN solution improves live streaming experiences thanks to decreasing the latency. Latency measured in a perfect condition network of a lab, will be the same as a real-life system. It won’t depend on the network condition at a given time. IPTV moving to a full ABR system is a true breakthrough for operators.”