The evidence of industry change is all around us and the Broadcast and Media (BaM) Content Chain® has been developed to reflect those changes and to be inclusive of emerging new products and services. IABM is perfectly positioned to observe these changes with its various activities such as market research and biannual BaM Awards® at IBC and NAB. But more than that, IABM can act as a catalyst and support for change, helping existing organisations to adapt and new ones to flourish.
Steve Miller-Jones, Vice President of Product Strategy, Limelight Networks
OTT is taking off, but still remains in the shadow of its big brother, traditional broadcast. Will OTT replace broadcast TV – or is it in fact presenting a more feature rich alternative for the consumer? Using data services to create truly personal, targeted content discovery offers a different service to broadcast with AR and integrated data feeds that users can interact with and that can be individualized beyond the capability of broadcast. This session covers how user data can be both protected and used to offer us personalized and individual content with the consumer in control.