This report looks at the best way to meet these challenges and help adtech vendors stand out from the crowd.
We talked to some of the most influential media, analyst and vendor players in the industry to understand the most significant communications challenges that adtech companies face today, including:
• Creating meaningful differentiators
• Presenting complex products in the simplest way
• Being seen as a recognised and trusted voice
• Addressing common misconceptions and getting key messages across
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The world is contending with an increasing amount of cyber threats today: Tb-level DDoS attacks have become a new normal; web application threats are on the rise; crawler attacks are steadily increasing. The ever-more sophisticated cyberattacks have placed the data and assets of corporations, governments and individuals at constant risk. This research report, produced by BaishanCloud in partnership with Beijing Digital World Consulting*, aims to shed some light on the global internet security landscape by investigating three key types of cyberattacks (web application, DDoS, businessscenario-based attacks), and inform coping strategies for internet security professionals.
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Getting The Job Done: Production Teams During COVID-19 Global Pandemic
As scientists and doctors work around the clock to save lives while global measures to flatten the curve (398,900+ COVID-19 cases to date) continue, such as global lock-downs and travel bans, journalists and production teams are experiencing extremely difficult and unique circumstances surrounding news asset collection and publishing.
For a majority of those working in the media industry, there is a newsroom epicenter in which all digital content is stored and shared via internal servers.
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This is John’s final contribution to the Journal in his role as IABM Director Strategic Insight after nine years in the role where he has seen both the technology and the industry once again transform – for arguably the fourth time in his 40+ year career in the broadcast and media industry. It takes the lessons and experience from those 40 years to look at the present and future of the industry he is now leaving – and echoes some of the themes Peter White highlights in his Business Transformation article, but viewed with a technologist’s hat on.
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‘Business Transformation’ is a phrase we hear bandied about a lot today – but what does it really mean? We spoke to IABM CEO, Peter White, to get an insight based on his own experiences of change management and what Business Transformation is all about in the broadcast and media industry – just how vital it is if the industry is going to continue to thrive in these turbulent times.
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Shweta Jain, APAC Head of Business Development, Media & Entertainment, Amazon Web Services
In this session you will learn about enhancing media workflows built around ingest, media asset management, live and on-demand video streaming and also the customer engagement with Machine Learning. The session covers a broad set of use cases ranging from metadata enrichment and content moderation to personalisation and how to address them using AWS’s powerful portfolio of Machine Learning services.
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With Industry 4.0 in full swing, changing market dynamics driven by the digital revolution are fundamentally rewriting the business operations for broadcast and media organisations, affecting their technology choices and working practices forever.
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Presented by Liz Davis – Director, Media Workflow Group–Media & Entertainment, Diversified
Disaster Recovery is a term that has evolved in the Media & Entertainment industry over the last few years. Iron Mountain and LTO was the brain trust. But, as we become more “one world”, how can we ensure that disaster recovery is accessible and efficient across the globe? What does the cloud offer, and how tangible? And to be truly a disaster recovery option, what is the ROI in our libraries? Liz’s presentation addresses the need for library reassessment as it relates to cost effective measures for content retention for truly real-time disaster recovery.
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Presented by Mike Palmer, CTO, Masstech at IABM New York Executive Business Summit
Mike understands Disaster Recovery in detail and gives a case study on a large content distributor’s best practices. Mike also describes a number of options to provide optimal content backup solutions, including cloud, hybrid and on-prem architectures that include options for seamless performance, automatic fail-over and cold fail-over workflows.
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It’s needless to state that the global broadcast, media and service provider
industry is going through some pretty radical changes, and that its very
foundations are continuously shaken by new waves of disruption.
Suddenly, the traditional players that were living happily alongside one
another in a fairly well-defined and static broadcast value chain find
themselves face to face in one big new and entirely re-defined arena.
And as if that was not confusing enough, global internet behemoths are
also stepping into that very same arena.
And today, an intricate play is unfolding where courtship and competition
go hand in hand in an almost Shakespearian fashion.
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