PUBLISH & MONETISE BaM™Award Nominee - Simplestream - The answer to creating a ‘Netflix-style’ video service The Subscription Video on Demand (SVoD) market has traditionally been skewed in favour of large, global players –such as Netflix and Amazon – that have the capital investment, infrastructure and personnel to deploy and manage such services. However, there is now the opportunity for smaller, niche content owners to break into the market, scale–up, and reach their intended audiences with meaningful and relevant content. Simplestream has helped make this possible with their VOD-in-a-Box solution: an end-to-end, white label service that enables the rapid launch of next-generation TV Everywhere services across multiple screens and territories. This fast to market, cross-platform solution can be deployed in under six weeks and is designed to be a low maintenance, cost effective option for content owners and distributors. Centralised control of all content and metadata through one portal, flexible monetisation options, powerful user interface (UI) frameworks, and flexible commercial models are the backbone differentiators that VOD-in-a-Box offers. [bctt tweet="Simplestream has helped make this possible with their VOD-in-a-Box solution: an end-to-end, white label service that enables the rapid launch of next-generation TV Everywhere services across multiple screens - BaM™ Product...
Anevia and ATN International Case Studies
THE SITUATION ATN International is a US investment firm that operates, owns and invests in telecommunications companies and renewable energy assets, in the US and internationally. Their communications portfolio includes telcos with triple play services, such as One Communications in Bermuda, Viya in the US Virgin Islands, Logic in the Cayman Islands and GTT in Guyana. They also own communications companies in the US that focus on direct-to-consumer and wholesale wireless services. THE PROBLEM: HOW TO TRANSFORM TV AND VIDEO ATN identified that video services were consuming between 70 – 80 percent of all traffic on their network. But, even though these services were bringing in a lot of revenue, they were not generating a lot of margin. And ATN realized that this was part of a larger trend: Internet video traffic continues to increase, but traditional operators are losing subscribers to their video services. ATN saw the need to transform how they deliver, and especially how they monetize video services. The proliferation of full OTT packages such as Netflix and Amazon Prime has brought about a new way of watching TV and videos. Many subscribers are dropping the traditional channel tier model in favor of less restrictive streaming TV...
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