Original Blog By T Shobhana, VP and Head, Global Marketing & Communications, Prime Focus Technologies 07 Dec 2017 Original available here: http://ow.ly/4g3c30hIdE8 When it comes to OTT programming, content is king—no matter the source or the delivery. Because of this, OTT has the potential to become a signiﬁcant part of the content monetization strategy for the Media and Entertainment (M&E) industry. [bctt tweet="When it comes to OTT programming, content is king—no matter the source or the delivery - T Shobhana, Prime Focus Technologies"] To fully delve into this media phenomenon, it is important to understand exactly what OTT is, how it supports content monetization, what the future holds for OTT programming and how solutions such as those from Prime Focus Technologies are driving innovation. WHAT IS OTT? According to the Canadian Radio-Television and Telecommunications Commission, "Internet access to programming independent of a facility or network dedicated to its delivery (via, for example, cable or satellite) is the defining feature of what have been termed 'over-the-top' services." The most common examples of OTT programming are Netflix and YouTube, but smaller services including Amazon, Hulu, HBO Now and CBS All-Access are all quickly growing in popularity. One driver is niche programming that...
IABM conducts an End-user survey twice a year – at NAB Show and IBC. In our 2017 editions of these surveys, we asked respondents what their likely timeline was for the launch of UHD offerings.
How engineering decision-makers balance the priorities of reducing capex and speeding up time to market while maintaining control of quality. These days, the broadcast business has a big, fat target on its back. For viewers, it is the Golden Age of television, with greater choice and higher quality than ever before. For the companies that create and distribute content, the market is changing at a speed and intensity that makes it hard to keep pace. Viewing content on demand — anytime, anywhere, on any device — is the choice for most viewers, and audience fragmentation is accelerating.
North America constitutes one of the largest markets for broadcast and media technology products and services
In an ever-changing industry such as media technology it is increasingly important for suppliers to keep track of emerging technologies’ development and their use cases, both in media and in other verticals.