We are joined in this interview by David Lawrence, Managing Director at Platform Communications to talk about the challenges in generating valuable leads in a more digital focused world. We discuss how companies can generate leads effectively away from a traditional trade show environment and how, once they have generated them, these leads can be effectively nurtured. David talks us through the key takeaways from Platform Communications recently published 5 step guide to lead generation (available to download here) and finally what steps and methodology we will continue to use as we move out of the pandemic and back to face to face interaction.