In this IABM TV interview, Bhavesh Vaghela (CEO, Singula Decisions) gives a quick overview of their latst research into the ‘Psychology of a Subscriber’.
In this IABM TV interview, Scott Murray (SVP Corporate Marketing at Telestream) discusses the impact of the recent event cancellations such as NAB and IBC due to the COVID-19 outbreak. Scott also discusses the importance of putting a strategy in place for customer engagement without physical events to attend.
This is John’s final contribution to the Journal in his role as IABM Director Strategic Insight after nine years in the role where he has seen both the technology and the industry once again transform – for arguably the fourth time in his 40+ year career in the broadcast and media industry. It takes the lessons and experience from those 40 years to look at the present and future of the industry he is now leaving – and echoes some of the themes Peter White highlights in his Business Transformation article, but viewed with a technologist’s hat on.
We asked Grass Valley’s VP Product Marketing, Boromy Ung, to tell us about the company’s recently launched Grass Valley Technology Alliance (GVTA) – why it was created, what are the requirements for membership and how he sees it developing over the coming months and years.
What does innovation really mean in the modern broadcast and digital media market?
Where are the next direct-to-consumer products and business models coming from? And what are the future technology platforms and products that will enable them?
A panel of innovators in media products, revenue, content, business models and technology explain how they make innovation happen.
“Over the top (OTT) or video streaming services have now been commonplace for over a decade, with the first services emerging in 2006. Since that time, much has changed. The Internet, 4G, Facebook, Snapchat, the iPhone and iPad and fast broadband among dozens of other services have brought advanced technical services to billions of people in an incredibly short space of time. With that in mind, OTT is still very much in the junior leagues.
To ensure a platform is ready for the demands and expectations of a title winning performance, a holistic approach of the whole content delivery ecosystem is required, which includes looking at the Quality of Experience (QoE) solely from the perspective of the end user.
This ebook looks at some of the most common issues and how and where OTT platforms can look in order to improve the Quality of Experience for their subscribers.”
Panel based on the Publish section of the IABM BaM Content Chain®.
Publish – Publishing, playing out and distributing linear and non-linear content for consumption by audiences.
Chaired by Lorenzo Zanni (Head of Insight & Analysis, IABM)
Alex Balford (Senior Product Marketing Manager, Akamai), Elke Hungenaert (VP of Product Management, Synamedia), Tamas Vass (Chief Marketing Officer, Pebble Beach) & Bea Alonso (Director of Product Marketing, Ooyala)
We go inside the globally-successful sports streaming platform DAZN to hear about the importance of strong product management, innovation, personalisation and customer experience.
Miles Weaver (Marketing Director, Airbeem) explains how, with the explosion of OTT services, viewers are supplementing their Netflix experiences with genre-specific services. He also explains the key things to consider when deploying a service to develop these personalized audiences.
It’s clear to everyone in the media and broadcast industry: the environment is changing and it’s more revolution than evolution. Figuring out the way forward is more difficult than ever because in times of significant change there is disruption, – the future is no longer an extrapolation of the past…