Аdaptive broadcasting is gaining momentum quickly. Live TV is giving way to new services that not only adapt to the broadcasting bandwidth but also receive user feedback as well as generate and display targeted advertising. However, what spurred the broadcasting revolution was streaming, a technology that selects the best available quality. It is unnecessary to have a DVB-T2 antenna, a cable run to your household, or a satellite dish on your balcony to receive such broadcasts: all you need is your favorite gadget, such as a smartphone, a tablet, a laptop, or an in-car multimedia system. These broadcasts have a low buffering capacity for guaranteed delivery of the content and can even tolerate having the user temporarily exit the coverage area.

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The session will examine how the combination of IPTV DASH and multicastABR uniquely resolves the issue of latency with ABR format, offering a solution that has no regression at all compared with broadcast and IPTV. Multicast ABR has successfully been deployed in production for IPTV-DASH use cases, and feedback from these real-world experiences will be shared during this presentation.

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In this paper, we demonstrate how VVC and EVC could be 8K-broadcast enablers in the upcoming years. Based on encoding constraints coming from DVB-T2/S2 and 5G-broadcast transmission scenarios, the relevance of both codecs is assessed based on encoding efficiency and complexity criterions. In addition, we highlight that early 8K-deployment is possible with these codecs since a reduced set of tools is capable of achieving minimal required efficiency.

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In this IABM TV interview, Guido Meardi (CEO and Cofounder, V-Nova) discusses his participation in the latest MPEG meeting to promote LCEVC for Draft International Standard.

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