Miami Beach, Florida — At the New World Symphony, we had a problem. We had years of content, thousands of video recordings and images of the academy, faculty and guest artists in action, but there was no way for us to access it for either educational or marketing purposes.
From the beginning, our Fellows have been working with leaders in the classical world, and these interactions are invaluable. We’ve taken countless pictures and recorded a lot of audio and video, but we had no way to put these assets to use because they were difficult to catalog and locate as needed. A video clip of a master class with a visiting faculty member can be a powerful teaching tool for years to come.
Another challenge I kept hearing from our marketing team was their need to put together multimedia presentations for fundraisers or to share with patrons and media outlets, showing how the New World Symphony has helped our Fellows get to their next steps in life.