IABM’s Business Intelligence Unit has today announced the headline findings from its Future of Events survey. While the balance of marketing budgets will shift by 11 percentage points towards digital activities in 2021 compared with pre-pandemic in 2019, tradeshows will still on average account for 42% of total marketing expenditure.
Ever since news first broke of the coronavirus pandemic at the start of 2020, all the usual rules of customer engagement have been suspended in the broadcast & media tech industries. NAB was first to fall, and this has been followed, almost inevitably, by other global events such as Broadcast Asia and IBC.
For any organization – whether you are on the customer or the tech vendor side – things have been tough (and for many continue to be so). But we will emerge on the other side. The big question is how are companies managing to either disseminate or acquire the industry knowledge they require to operate their businesses?
Seemingly forever, NAB and IBC have been cornerstones of the industry. So how have companies accommodated their demise this year, and are there lessons to be learned and positives to come out of the virtual environment that has replaced these mega events? We discuss this issue with Scott Murray, Vice President of Marketing at Telestream.
In this clip HPA NET Critical Conversations co-host, Kari Grubin, sat down with IABM CEO, Peter White, to discuss how IABM is helping position their member companies to succeed during these challenging times.
We are joined by key PR agencies to discuss the challenges and opportunities created by the Covid pandemic on them and their clients.
Grass Valley needed an impactful communications campaign to maintain its usual headline-grabbing industry presence despite the cancellation of NAB Show – normally a critical event for it to engage with customers.
The objective was to ensure Grass Valley maintained its leading share of voice in the media.
We caught up with Platform Communications Managing Director David Lawrence to hear all about their recently published report “The new world of Technology Communications”
Get the inside track on key trends and technologies shaping the future of Broadcast and Media
In this on demand webcast, IABM and the DPP collaborated to put together a programme of broadcasters, production companies and vendors to respond to the thirst for experience and knowledge regarding the impact of COVID-19 on the media industry.
Video Blog from Kathy Bienz (North American Director, IABM) and Stan Moote (CTO, IBM) of NAB Show NYC 2019.
The National Academy of Television Arts & Sciences announces recipients of the 71st Annual Technology & Engineering EMMY® Awards