If you are looking to start or grow your own media business, you should consider all the opportunities available to you. From offering monthly subscriptions to receiving charitable donations securely, it can be tough to know where to start. Discover the most popular ways that creators and content owners are monetising their media online in our new infographic.
User-generated content (UGC) has long been an important content source for news and media outlets, and it’s become vital to reporting events and breaking stories. But what’s the trick to using UGC in productions and current affairs? Discover the latest stats that illustrate the recent growth of UGC, highlights all the ways UGC can go wrong and how to avoid the pitfalls. Plus tips on how to use technology to manage and effectively exploit a growing library of UGC content.
This spring has been different, in many ways. To control and minimize the pandemic, lockdowns and social restrictions have changed how we live, almost instantly. It has changed how we consume TV and video. In fact, we’re watching more TV than ever. But what we watch and how we watch it is quite different as we spend our time in quarantine exploring the wide and deep catalogues of VOD services.
Blog from Prime Focus Technologies. In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond...
Revealing the secret sauce of a new generation of technology business with a fresh approach - combining a consumer-facing technology platform with a compelling content and business model. Meet hot startup Noa, news over audio, which is fast growing from its Dublin base to deliver audio content for major publishers including the New York Times, Economist, Bloomberg and FT. And Kinzen, a new approach in news content personalisation created by a founder with a background at Twitter, Storyful and RTÉ. Hear how startups think and operate differently, and how the secret of success is combining technology, content and a new business model.
Regrettably fake-news has become a significant growth opportunity for many outside our typical industry. Beyond the usual suspects – whether from national, regional, local or social outlets – for the reader to know what is real or not is becoming more and more problematic. No question that networking everywhere has changed how we get our news; for that matter, how we get our entertainment too. Think about it –we have news and sports feeds and alerts. Our social circles are now a combination of ‘real’ friends and like-minded people with similar interests who forward or re-tweet items of interest. The question is, is that content real or simply spectacular entertainment?
There’s no turning back but the future is far from clear or certain for many. New tools for broadcast and media in every department but how to put them to work to best advantage is still a challenge for most.
Despite the glooming predictions that follow any ratings decline, live sports remain the jewel in the broadcaster’s crown. Live sports broadcasting has not been subject to the transition to on-demand viewing as other genres have been.
Smart business leaders regularly take time away from day-to-day business imperatives to look ahead and see what’s coming down the track. That way, they are part of the next wave rather than victims of it. I’ve engaged with many smart leaders and IABM members over the last few months and also taken some time myself to gaze into the future, taking into account solid, hard data from IABM’s Strategic Industry Analysis report released at IBC2018.
The IABM Buying Trends Report biannually tracks financial performance and trends in the media sector. The purpose of this report is to enable IABM member companies to track their customers’ performance and keep up with emerging trends in media technology demand.