In this IABM TV interview, Ryan Steelberg (Co-founder & President, Veritone) discusses Veritone’s recently published Uplift Study. The Veritone Uplift Study shares best practices that help generate maximum lift in broadcast advertising.
This report looks at the best way to meet these challenges and help adtech vendors stand out from the crowd.
We talked to some of the most influential media, analyst and vendor players in the industry to understand the most significant communications challenges that adtech companies face today, including:
• Creating meaningful differentiators
• Presenting complex products in the simplest way
• Being seen as a recognised and trusted voice
• Addressing common misconceptions and getting key messages across
The Monetize segment of the BaM Content Chain® is about managing business processes for content rights and royalties, scheduling linear and non-linear services, subscriptions, and selling and managing advertising. In short, how broadcast and media companies make money; Arvato Systems’ Portfolio Manager, Ben Davenport, sums this up perfectly: “Put very simply, media is monetized through advertising, subscription service or, decreasingly, public funding or subsidy.”
We asked six IABM members to explain the drivers of change in this vital segment of the BaM Content Chain® and talk through the opportunities and challenges they are facing today, and what the future holds.
Blog from Prime Focus Technologies.
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one of the best ways for brands to communicate with their target audience. With the new year rolling in, now is a great time for brands to rethink their video strategy and take it to the next level in order to maximize conversion. Here are a few exciting video trends that we believe will be game-changers in 2020 and beyond…
A consumer-first approach is essential to compete in the digital media market. But what do content-users really want?
Dive into the latest consumer research data to learn ten surprising trends that are the secret sauce of a successful media and technology platform.
These digital marketing online courses enable you to learn digital marketing at your own pace anywhere in the world. The interactive platform covers all the digital marketing topics, from analytics to usability at 3 different levels of ability.
The courses explore the latest digital marketing tools and techniques in detail and include a selection of audio, video, interactions and quiz elements, to keep learning engaging.
Consolidation & Alliances: An Outlook
As we recently argued in our NAB 2019 Special Report, the rise of online streaming has induced traditional media companies to seek for scale to compete with the deep pockets and global reach of their new rivals.
The cutting edge of OTT
A panel session hosted by John Ive (Director of Strategic Insight, IABM), recorded at Streaming Forum 2019
The results of our latest Buying Trends Report show that the demand side of the industry continues to go through a radical shift, with changing revenue models influencing the trends in media technology investment.
TV advertising is undergoing radical change, fueled by digital – better data, addressable ads, programmatic sales. How can a traditional broadcaster adapt to new advertising models, and what technology do they need?