In this IABM TV interview, we are joined by Playbox Technology's Ben Gunkel to discuss how advertiser priorities in the media have changed as we move further into 2021 and how broadcasters can keep their advertising revenue flowing as a result of these changing priorities.
We look at how Covid19 has influenced advertising priorities and how it will continue to have an impact.
Ben talks us through how crucial social media is becoming as a tool for broadcasters in 2021 and how Playbox Technologies solutions can help to future proof broadcaster operations into 2021 and beyond.
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COVID-19 impacted revenue drivers such the transition to 4K/UHD; the occurrence of major sports events; the acceleration of the transition to DTC models / Pay TV decline.
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The third day will open with a tale of two specific sectors that were affected by pandemic in both similar and different ways: SVOD and AVOD economics. While streaming in general surged on the back of increased consumer demand, advertising expenditure was hit by the pandemic, impairing the increasing interest in AVOD business models, and consolidating the success of subscription-based economics. However, SVOD remains an expensive proposition given the level of content diversity demanded by consumers as well as the competition in the market. Everyone is looking for some sort of differentiation, which makes AVOD and hybrid models still appealing to media executives. What is the state of the nation now and how are things going to pan out in the future? We will talk to a panel of executives experienced in monetization models to understand this in a session packed with money-related insights.
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IABM Head of Knowledge Lorenzo Zanni interviews Margaret Davies, Chief Marketing Officer at Red Bee Media about the value of outsourcing media operations and the seismic shifts in the outsourcing business model driven by the changing media ecosystem.
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