The Ultra HD Forum has recently updated its service tracker that shows good progress of UHD services, in this session, we will present an update of the first numbers presented at NAB’20. We will also present the progress of UHD in the broadcast world as services are now on air already in Korea, Japan and now the US.
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Fabio Gattari, Director, Etere
Understanding the pros and cons of OTT and how to effectively manage it empowers decision makers. OTT can measure real-time viewership data, and ads can be curated, retrieved and delivered automatically based on user profiles, enabling targeted advertising with a higher rate of conversions. A highly efficient MAM system is required to manage the end-to-end lifecycle including sales, taking content providers to the next level at a lower operating cost.
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Richard Brandon, Chief Marketing Officer at Edgeware AB, discusses launching and demonstrating a joint solution that enables frame based forensic watermarking through the content delivery network for IPTV and OTT services
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