Today’s consumers have an insatiable appetite for high-quality, on demand content. This hunger to watch what they want, when they want, and how they want, has fueled an explosion in new streaming services; the “Streaming Wars”.
Now, in addition to the well-known players Netflix, Hulu and Amazon Prime, major studios and tech-giants such as Warner Media, Disney, NBC Universal, and Apple have all launched (or will launch) their own streaming platforms. As of March 2019, it’s estimated there were more than 300 over-the-top (OTT) video options in the US alone.
That number only continues to grow.
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We spoke to Lexie Knauer, Product Marketing Manager at Brightcove about the company’s rapid rise to prominence, its current solutions and how it is helping to drive the video explosion across all platforms.
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“Over the top (OTT) or video streaming services have now been commonplace for over a decade, with the first services emerging in 2006. Since that time, much has changed. The Internet, 4G, Facebook, Snapchat, the iPhone and iPad and fast broadband among dozens of other services have brought advanced technical services to billions of people in an incredibly short space of time. With that in mind, OTT is still very much in the junior leagues.
To ensure a platform is ready for the demands and expectations of a title winning performance, a holistic approach of the whole content delivery ecosystem is required, which includes looking at the Quality of Experience (QoE) solely from the perspective of the end user.
This ebook looks at some of the most common issues and how and where OTT platforms can look in order to improve the Quality of Experience for their subscribers.”
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Can pay TV providers really compete and win against the more nimble, over-the-top (OTT) content providers such as Netflix and Amazon Prime Video? Yes, they can. But to do so, they must focus on customer experience. In this presentation, Olivier Jorda, Global Media & Entertainment Director – Industry Solution Group, Oracle, discusses how combining emerging technologies such as IOT, AI, mobile, chatbot, and remote video support with modern digital customer management can deliver the next generation capabilities of digital home services to improve customer experience while reducing cost-to-serve.
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Media Business Highlights
- Radio Active
- Niche OTT: Rising
- Storyline ads emerging in the AVOD space
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By Oliver Jorda (Global Media Industry Lead, Oracle)
Pay TV providers were once the 800-pound gorillas of the media industry. Not only did they deliver television content via cable, satellite, and telephone lines, but they were also the primary aggregators of content, including basic and premium channels and pay-per-view…
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This business-focused eBook is the first of a two-part series. Part 2 will address the technology aspects of stream delay reduction.
Over the past eight years, more and more people have watched FIFA world cup football matches over the Internet, reaching new highs every year. But this year, it’s not just the growth that was spectacular, but absolute numbers: online streaming of FIFA 2018 smashed all records with 70 million viewers in a country like India, where football isn’t a national sport.
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Before the invention of the television, the focal point of any room was the fireplace. In fact, the word ‘focus’ derives from the Latin word for ‘hearth’. However, the invention of the television, coupled with the arrival of central heating, means that, from the mid Twentieth Century onwards, most of us have pointed our sofas at the TV.
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Original Blog By T Shobhana, VP and Head, Global Marketing & Communications, Prime Focus Technologies 07 Dec 2017 Original available here: http://ow.ly/4g3c30hIdE8 When it comes to OTT programming, content is king—no matter the source or the delivery. Because of this, OTT has the potential to become a significant part of the content monetization strategy for the Media and Entertainment (M&E) industry. [bctt tweet="When it comes to OTT programming, content is king—no matter the source or the delivery - T Shobhana, Prime Focus Technologies"] To fully delve into this media phenomenon, it is important to understand exactly what OTT is, how it supports content monetization, what the future holds for OTT programming and how solutions such as those from Prime Focus Technologies are driving innovation. WHAT IS OTT? According to the Canadian Radio-Television and Telecommunications Commission, "Internet access to programming independent of a facility or network dedicated to its delivery (via, for example, cable or satellite) is the defining feature of what have been termed 'over-the-top' services." The most common examples of OTT programming are Netflix and YouTube, but smaller services including Amazon, Hulu, HBO Now and CBS All-Access are all quickly growing in popularity. One driver is niche programming that...
