IABM members speak:  Felicia O’Brien, Marketing Manager, Mode-AL

Felicia O'Brien discusses how, after 17 years, Mode-AL is now recognized as the market leader for high end AV and Broadcast solutions and for seamlessly integrating technology into furniture. The organization has built up a reputable client list over the past 17 years with big names such as BBC, ITV,ESPN, Sony, Panasonic, and many more. Felicia explains the ‘special sauce’ that gives Mode-AL’s products a competitive advantage, as well as their recent installations for organizations like Sky. How long has Mode-AL been in the broadcast and media industry? What is the background to the company and its founders? Mode-AL was founded in 2000 by Design Engineer David Lees, as a direct result of design work completed for Alaris Medical Systems. After completion of the project, large numbers of prototype parts remained, and, not liking waste, furniture was manufactured from the prototype parts and placed around the office. Mode-AL’s initial core business was to manufacture high end designer domestic furniture. However, many visiting clients were impressed with the office furniture designs and the company started to make bespoke office furniture. After 12 months, clientele was increasingly falling within the commercial sector with many projects falling within the “furniture for technology” remit....