Media Tech Intelligence Briefing – Content Creation & Production

IABM interviews with technology users also highlighted that most of them have deprioritized hardware for content creation unless absolutely needed for operational continuity. Although revenues are bouncing back, the COVID-19 pandemic has introduced structural changes to media technology demand in this part of the industry. In fact, the common theme in this part of the content supply chain is the contrast between the rising investment in original programming and the simultaneous disruptions in traditional business models caused by COVID-19.

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In Conversation with Supponor

We caught up with Supponor CEO James Gambrell to hear about their 2020 growth (including expansion into Europe), and how they have increased their presence in European football with more engagement with the major leagues and clubs along with their US expansion through ongoing engagements with Tier-1 leagues and franchises.

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In Conversation with Veritone

Greg Loose, Head of Media and Entertainment at Veritone, discusses a variety of media and entertainment trends, including:
  • COVID-19’s impact on M&E and how things will change in 2021: Greg believes that being able to produce content, especially editing and post-production work, using remote and cloud utilities is going to be a necessity.
  • Leveraging existing content to satisfy consumer demand: With more and more people at home wanting to consume more and more content, content creators have been tasked with making unique, compelling content to satisfy that need while also overcoming production difficulties to remote work.

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Discussing Risk: Designing Resilient Media Supply Chains Panel

This panel of supply chain experts examine the state of business, operational and technical risk at media companies. With the pandemic accelerating established technology transitions such as the move to virtualized infrastructures, have media companies effectively managed the security risks that this transition implies. And what about the increasing use of data to drive media operations, will that pose new challenges that media professionals have not been accustomed to deal with? This session is laser focused on every type of risk encountered by media companies in today’s volatile media world. It is an ideal session for media technology professionals wanting to grow their awareness of new types of risks that could radically affect their work as well as how to manage them effectively.

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Discussing Transformation – As-a-Service Economics Panel

This session features a panel who examine suppliers’ transition to as-a-service models. The expedited move to remote working caused by the pandemic has forced technology suppliers in the media industry to accelerate their transition from large and infrequent monetary inflows to smaller and more continuous cash streams. At the same time, the pandemic has also forced suppliers to prop up virtual and continuous engagement with their customers due to the absence of trade shows. What are the major implications of this for technology providers in the media industry? How do you plan, develop and price the new as-a-service offerings? How do you forecast revenue streams in a time of unprecedented change? We try to answer these questions with a panel of leaders at major technology suppliers in our industry who explore the challenges and benefits of as-a-service models, and how to make it work.

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