In recent years, more and more companies have been leveraging logo detection in various ways for brand-related gains. So, what’s the technology behind this ‘visual listening’ tool that’s helping visionary companies turn auto-detection into auto-dollars? And how has it evolved over the years?
First things first, logo detection, otherwise known as logo recognition, refers to the identification of a company’s unique logo, or visual trademark of the brand. It’s also important to note that logo detection is closely linked to object detection, a form of Artificial Intelligence. These technologies allow for semantic object detection by identifying what data scientists call ‘instances’, in images and videos, for example.
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How to secure, protect and defend your brand in Europe, and what’s changing in 2021
By Jeremy Morton, Partner, Temple Bright LLP
Jeremy advises international business clients on brand protection, intellectual property disputes, and data protection law, at UK law firm Temple Bright.
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In this IABM TV interview, Bhavesh Vaghela (CEO, Singula Decisions) gives a quick overview of their latst research into the ‘Psychology of a Subscriber’.
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Building brand awareness and generating leads is hard. The cancellation of international trade shows like IBC has made it even harder.
In this eBook, we’ve gathered regional insights from members of our global PR agency network Convoy to help M&E brands grow globally.
Inside this eBook you’ll discover tips and tricks from marketing specialists and M&E companies like Panavision and Never.no to help your brand stand out in:
- Asia pacific
- Middle East & Africa
- The Americas
- Europe
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This is John’s final contribution to the Journal in his role as IABM Director Strategic Insight after nine years in the role where he has seen both the technology and the industry once again transform – for arguably the fourth time in his 40+ year career in the broadcast and media industry. It takes the lessons and experience from those 40 years to look at the present and future of the industry he is now leaving – and echoes some of the themes Peter White highlights in his Business Transformation article, but viewed with a technologist’s hat on.
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Following on from the point made in the interview with Peter White on how a large scale established business can be effective in this time of great change, we asked Tim Shoulders, President of Grass Valley (a Belden Brand), how they have transformed their business to succeed and leverage that scale to their advantage.
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Jamie Mackinlay (SVP Marketing, Product Management and Sales Operations) discusses Amino Communications, agile devices, up-cycling and Android TV.
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Simon Browne (VP Product Management, Clear-Com) discusses some of the recent products they’ve brought out over the last few months, and how they play a part in IP eco-structure.
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Panel based on the Publish section of the IABM BaM Content Chain®.
Publish – Publishing, playing out and distributing linear and non-linear content for consumption by audiences.
Chaired by Lorenzo Zanni (Head of Insight & Analysis, IABM)
Panel:
Alex Balford (Senior Product Marketing Manager, Akamai), Elke Hungenaert (VP of Product Management, Synamedia), Tamas Vass (Chief Marketing Officer, Pebble Beach) & Bea Alonso (Director of Product Marketing, Ooyala)
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We go inside the globally-successful sports streaming platform DAZN to hear about the importance of strong product management, innovation, personalisation and customer experience.
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