In this IABM TV interview, Bhavesh Vaghela (CEO, Singula Decisions) gives a quick overview of their latst research into the ‘Psychology of a Subscriber’.
While the industry was already increasingly moving towards models of remote and distributed working in all aspects of the workflow, the events of 2020 have provided a dramatic accelerant to this trend. The requirements of Covid-mandated social distancing protocols have added to the already compelling economic arguments for remote work, and meant that media organisations are looking for solutions that can accommodate the data flows of the new IP-based broadcast ecosystem reliably and securely with the high performance criteria that broadcast video — especially live broadcast video — requires.
Ever since news first broke of the coronavirus pandemic at the start of 2020, all the usual rules of customer engagement have been suspended in the broadcast & media tech industries. NAB was first to fall, and this has been followed, almost inevitably, by other global events such as Broadcast Asia and IBC.
For any organization – whether you are on the customer or the tech vendor side – things have been tough (and for many continue to be so). But we will emerge on the other side. The big question is how are companies managing to either disseminate or acquire the industry knowledge they require to operate their businesses?
Seemingly forever, NAB and IBC have been cornerstones of the industry. So how have companies accommodated their demise this year, and are there lessons to be learned and positives to come out of the virtual environment that has replaced these mega events? We discuss this issue with Scott Murray, Vice President of Marketing at Telestream.
In this IABM TV interview, Scott Murray (SVP Corporate Marketing at Telestream) discusses the impact of the recent event cancellations such as NAB and IBC due to the COVID-19 outbreak. Scott also discusses the importance of putting a strategy in place for customer engagement without physical events to attend.
Can pay TV providers really compete and win against the more nimble, over-the-top (OTT) content providers such as Netflix and Amazon Prime Video? Yes, they can. But to do so, they must focus on customer experience. In this presentation, Olivier Jorda, Global Media & Entertainment Director – Industry Solution Group, Oracle, discusses how combining emerging technologies such as IOT, AI, mobile, chatbot, and remote video support with modern digital customer management can deliver the next generation capabilities of digital home services to improve customer experience while reducing cost-to-serve.
Article taken from IABM Journal 108 written by Bhavesh Vaghela (Chief Executive, Paywizard)
Paywizard recently launched an artificial intelligence-driven subscriber intelligence platform, Paywizard Singula™, which is designed to help Pay-TV operators and OTT providers take a more data-driven approach to precise customer engagement. Singula™ uses artificial intelligence and machine learning to generate ongoing subscriber insights, enabling operators to reduce churn, grow average revenue per user and acquire new customers.
Making dreams come true
We spoke to CEO, Jutta Schönhaar, about Munich-headquartered x-dream-distribution’s operations and recipe for success.
By Megan Cater, Senior Manager of Digital Content at Signiant As data-intensive industries like Media & Entertainment continue to adopt cloud solutions, the simplicity and scalability of well-designed, cloud-native SaaS (Software-as-a-Service) has proven to be a major driver. However, in order to provide the full benefits of SaaS, vendors must be fully committed to the services, not just the software. SaaS connects vendors and customers in a long-term relationship that begins with onboarding, thrives through superb customer support and DevOps, and grows with ongoing product improvements rooted in feedback from customers. Entering into a partnership with a SaaS vendor that has a high-level commitment to services can provide enormous advantages to customers. Since the software vendor is responsible for operation of the cloud environment, it removes the burden of procuring, managing and maintaining on-premises infrastructure, while automatically providing the latest product releases without impacting customizations. Well-executed services also improve the usability of products over time, because they allow vendors the opportunity to get invaluable feedback from customers on an ongoing basis. That feedback comes directly from customers as well as from visibility into product usage that is often missing in traditional on-premises software. A powerful network effect is created where...