As we enter a newly accelerated phase of technological innovation, the Brave New Digital World, the media industry is meeting the challenge with solutions to ensure business resiliency, being competitive, and aligning their revenue and costs. Media industry operators continue to take advantage of new business opportunities, such as distributing high-value events that may be one time or 24/7 across various regions. Those challenges can be met quickly with partner collaboration, better management of services, more visibility of operations, and people working anywhere.
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In this IABM TV interview, Steve Callanan (Co-Founder, WIREWAX) discusses the developments to WIREWAX Media Services as a result of the COVID-19 situation.
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Adam Hotchkiss (Co-Founder and VP of Products, Plume) discusses what Plume do and the services they offer at IBC 2019.
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David Davies (Owner, Sandler Thames Valley) discusses how Current trends strongly suggest that more and more sales of products, services and technology will move into the channel because partners already have strong, existing relationships
Being able to sell through a channel of 3rd parties from a range of cultures requires outstanding people skills, exceptional organisational and strategic planning capability, a highly attuned sense of commercial reality and the ability to prevent and neutralise conflict.
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