Many broadcasters are used to producing regional versions of their main channels, where news and weather (for example) vary by broadcast locality. The basic model is well established. Typically, national channels destined for localization have segments defined where the regional content is “spliced in”, depending on the local area. Within Sweden for example, viewers who are based in Stockholm can watch a tailored version of a national channel that shows more content related to their city compared to viewers watching elsewhere. And as TV evolves, viewers who have grown used to this level of regionalization on certain channels will expect this to be replicated across all platforms and on all screens.
The key to effective broadcast operations is to ensure that a growing number of different outlets are served with the right content in the right sequence and in the right format. This presentation examines the technical challenges inherent in meeting this demand, make the case for an end-to-end hybrid content distribution solution that leverages the best qualities of satellite and IP-based broadcasting, and show how this cost-effective solution can unlock further monetization opportunities for broadcasters.
At NAB, Rohde & Schwarz announced its first fully virtualized broadcast product – PRISMON.cloud. In this article, Dr. Alexander Hackmann, Senior Business Development Manager at Rohde & Schwarz, explains the strategic importance of this product to a company that has 70 years’ heritage as a hardware-based broadcast solution provider. Furthermore, he explains how a long-term Rohde & Schwarz customer, MX1, played a central role in the product’s development.