As broadcasters face increasing competition from OTT providers for both viewers and advertising dollars, they are adopting aggressive hybrid broadcast-OTT service strategies especially well-suited for smart TVs. However, such an approach requires rigorous content protection across the various delivery networks and requires both DRM and legacy CA systems—a two-silo approach.
The good news is that smart TV converged security is readily available today. This allows the operator to replace the set-top box with a smart TV Operator App (OpApp). The result: major CAPEX and OPEX savings for hybrid broadcast-OTT service providers.
Amino is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Amino continuously innovates to help customers deliver modern video experiences. Drawing on more than 20 years’ experience delivering IP/cloud innovation, Amino enables customers to fulfill consumer demand for broadcast content and online video via IP/cloud platforms. We understand the issues facing our operator customers as their subscribers demand convenient access to linear and streaming content. With insight gained from having deployed over 10 million customer premise devices, we continue to deliver intrinsic value through software enabling aggregated content services, simplified device deployment and ongoing management. We ‘upcycle’ platform devices to support the most advanced services and we integrate seamlessly with evolving technologies. The result is fresh consumer offerings building brand reputation, stemming churn, growing subscribers and increasing average revenue per user.
Today’s consumers have an insatiable appetite for high-quality, on demand content. This hunger to watch what they want, when they want, and how they want, has fueled an explosion in new streaming services; the “Streaming Wars”.
Now, in addition to the well-known players Netflix, Hulu and Amazon Prime, major studios and tech-giants such as Warner Media, Disney, NBC Universal, and Apple have all launched (or will launch) their own streaming platforms. As of March 2019, it’s estimated there were more than 300 over-the-top (OTT) video options in the US alone.
That number only continues to grow.
By Oliver Jorda (Global Media Industry Lead, Oracle)
Pay TV providers were once the 800-pound gorillas of the media industry. Not only did they deliver television content via cable, satellite, and telephone lines, but they were also the primary aggregators of content, including basic and premium channels and pay-per-view…
Written by Oliver Jorda (Global Media Industry Lead, Oracle).
This article has been taken from The Wall Street Journal.
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