Viewers today have more on-demand content available to watch than ever before, and more ways to watch it as well. In the past, families crowded around a television to watch whatever was on. Now, if someone wants to enjoy a movie on Netflix, they can do so on their laptop, phone, tablet, gaming console, traditional set-top box (STB), or an OTT device, like Apple TV, Amazon Fire Stick, or Google Chromecast.
Why fully converged security is critical for smart TV OEMs and broadcasters
As described in Part 1 of this two-part series, DVB operators are pursuing hybrid broadcast-OTT strategies by exploiting the smart TV as the increasingly dominant viewing platform. This paper focuses on broadcasters’ need for content protection that will secure both DVB and OTT services, but free of outmoded approaches with conditional access systems (CAS) and set-top-boxes (STBs). The advanced processing capabilities of modern smart TV chips make it possible to eliminate the costs and inconveniences of CAS and STBs.
Discover how Intertrust technology converges broadcast-OTT content protection and delivers the lowest TCO of any competing option. Our studio-trusted UHD and premium content security solution protects both broadcast and OTT services.
Market forces shaping an essential role for smart TVs
As broadcasters face increasing competition from OTT providers for both viewers and advertising dollars, they are adopting aggressive hybrid broadcast-OTT service strategies especially well-suited for smart TVs. However, such an approach requires rigorous content protection across the various delivery networks and requires both DRM and legacy CA systems—a two-silo approach.
The good news is that smart TV converged security is readily available today. This allows the operator to replace the set-top box with a smart TV Operator App (OpApp). The result: major CAPEX and OPEX savings for hybrid broadcast-OTT service providers.
Moving to OTT and streamlining ad buying
As indicated by a number of research companies, Online TV episode and movie revenues will more than double from $68 billion in 2018 to $159 billion in 2024, with around $17 billion added in 2019 alone. Stay tuned as we explain why now is a great time to launch an OTT channel.
Ven.ue OTT Product Video
NMS OTT/e-Commerce services include OTT platform with SVOD/TVOD/AVOD support, full CMS, native app development (mobile, gaming consoles, smart TVs), subscription creation and management, customer/user service portal, full commerce (digital/physical transactions) and CDN management.
Find out more in this video.