Well, there goes the World Cup. The usual thrills, spills, dives and goals and, for us in the broadcast TV industry, there was also the wonderful arrival of VAR. Now, despite all of the controversies connected with the decisions, did anyone notice how the quality of the playback suites – if not the quality of the referees’ decisions (especially the Final) — was never questioned?
But off the pitch, this was a really interesting tournament for the TV industry. This was probably the first ‘real’ IP-based broadcasting World Cup with broadcasters having to gear up for huge demand to show games via streaming networks. But this massive demand also exposed some real flaws in large-scale live streaming after record audiences swamped networks.
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PUBLISH & MONETISE BaM™Award Nominee - Simplestream - The answer to creating a ‘Netflix-style’ video service The Subscription Video on Demand (SVoD) market has traditionally been skewed in favour of large, global players –such as Netflix and Amazon – that have the capital investment, infrastructure and personnel to deploy and manage such services. However, there is now the opportunity for smaller, niche content owners to break into the market, scale–up, and reach their intended audiences with meaningful and relevant content. Simplestream has helped make this possible with their VOD-in-a-Box solution: an end-to-end, white label service that enables the rapid launch of next-generation TV Everywhere services across multiple screens and territories. This fast to market, cross-platform solution can be deployed in under six weeks and is designed to be a low maintenance, cost effective option for content owners and distributors. Centralised control of all content and metadata through one portal, flexible monetisation options, powerful user interface (UI) frameworks, and flexible commercial models are the backbone differentiators that VOD-in-a-Box offers. [bctt tweet="Simplestream has helped make this possible with their VOD-in-a-Box solution: an end-to-end, white label service that enables the rapid launch of next-generation TV Everywhere services across multiple screens - BaM™ Product...
IABM BaM Awards Finalist
Edgeware, the pioneer of TV CDN technology, has introduced Ad Enabler – a brand new product that segments the content stream in an extremely accurate manner to make sure the ad comes on exactly when it is supposed to.
Ad Enabler provides frame-accurate segmentation that prevents fractions of old ads being shown or parts of content to be lost, both causing glitches to the end-viewer. Edgeware’s Ad Enabler is one of the first to support live OTT ad insertion on the MPEG-DASH standard, which is the native format for Android devices.
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IABM introduced a new ‘Start-Up’ membership category in January this year. As its name suggests, the new membership category is designed to cater for new companies that have been incorporated for less than two years, enabling them to benefit from the full range of IABM membership services to support them at a critical time in their growth and development, all at a manageable price for what are typically cash-poor, ideas-rich businesses.
We asked Ian Sharpe, CEO of Promethean – one of the new Start-Up members – to let us in on the secrets of getting a new company off the ground successfully. That he replied with his insightful answers within just one hour speaks volumes; as he said, “You don’t start-up by sitting on your hands!”.
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On my recent (24th!) trip to NAB Show, it struck me that the industry hasn’t moved on from a traditional model of marketing through trade shows and press releases to get news out to the world.
Of course, the media is still a hugely important channel for the M&E sector. And it continues to play a vital role in building brand awareness. But it’s just one channel in a sea of opportunity – and if you don’t adopt a more integrated approach to marketing, you will miss out.
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Cloud is undoubtedly one of the hottest topics in the broadcast and media industry at present, and if you were to judge the state of cloud adoption by the huge volume of noise around the subject, you could be forgiven for feeling like a dinosaur if you haven’t already fully embraced it.
But what’s the real state of play? We spoke to eight IABM members to find out what their end-user customers are actually doing now in the cloud, what they’re not, whether it’s public, private or hybrid, and where the future will take us. Are we truly heading towards a dematerialized industry, and if so, what’s holding us back today?
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As regularly reported by IABM’s Business Intelligence Unit over the last couple of years, Big Tech’s investment in media continues to grow, with Netflix projected to invest $8bn in original content in 2018, Amazon $5bn and Facebook and Apple $1bn each. Until recently, however, live sports has been regarded as the last bastion for traditional broadcasters – their crown jewels and birthright. But Amazon signalled some intentions in this area when it snapped up the US Open and World Tour tennis rights, and just this April, renewed its deal with the NFL to stream Thursday night games. So the news that it has now bought 3-year a rights package from the Premier League to show 20 live soccer games per season should perhaps come as no surprise.
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This report provides key findings from a survey of broadcast technology end-users that was conducted immediately prior to the 2017 IBC trade show.
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The analysis is undertaken by our Lead Analyst, Lorenzo Zanni, and Research Analyst, Abirah Aziz. The report includes the latest news and research findings across a variety of topics, including:
- Business Environment
- Broadcast and Media Technology Industry
- Media Technology Demand Drivers
This edition of the BI Regional Report will include a focus on North America.
THIS REPORT IS ONLY AVAILABLE TO IABM MEMBERS
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What is the resistance to calling any form of program delivery broadcasting? It appears to come down to the concept of ‘on-demand’. Broadcasting is considered as linear programming and on-demand is, by definition, non-linear programming.
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