“In a world of social media and social selling, much of your current marketing effort is wasted and most companies remain invisible to potential customers,” says Alexander Low. “It’s no longer enough to publish the occasional press release or LinkedIn status update: social selling needs to be a strategic part of your sales and marketing operation, driving new leads into your pipeline and maximizing the use of effective content.”
Many vendors are finding exciting business opportunities by looking beyond the traditional broadcast market in education, events and live sports – plus the huge growth of video use across corporate marketing. A panel of entrepreneurs who have built their business beyond broadcast let the audience into the secrets of success.
Sandler UK has been highly successful in helping companies set out a framework and methodology for successfully selling into B2B markets – indeed, it is an IABM training partner. Shaun Thomson shared some of the secrets of sales success with the audience in his keynote presentation.
George Bevir, IBC365 editor, provides an overview of the IABM International Business Conference in his closing keynote.
This executive summary of the industry covers consumer spending and business investments, supply trends, and updates on artificial intelligence.
New data from the IABM Industry Index suggest a slowdown in the demand for broadcast and media technology products and services as well as a worsening of the decline in profits compared to our last published report.
Disney announced in August 2017 that it will remove its content from Netflix in 2019. It will instead be included in a new Disney OTT offering to be launched in the same year. An ESPN-branded multi-sport video streaming service will be launched in 2018.
The MEA region is made up of diverse countries with strong cultural and religious values present in everyday business and economic activities.
The sustainable production aims for a gradual reduction in carbon emissions and waste, towards the Media industry’s goal of zero negative impact.
Ciaran Rogers – an IABM Training Partner – gives members the low-down on how to take advantage of digital marketing – whatever the scale of their operation and target audience.