In this IABM TV interview, we are joined by Playbox Technology’s Ben Gunkel to discuss how advertiser priorities in the media have changed as we move further into 2021 and how broadcasters can keep their advertising revenue flowing as a result of these changing priorities.
We look at how Covid19 has influenced advertising priorities and how it will continue to have an impact.
Ben talks us through how crucial social media is becoming as a tool for broadcasters in 2021 and how Playbox Technologies solutions can help to future proof broadcaster operations into 2021 and beyond.
We talk to Thomas Tang (President and founder at Apantac) about trends in KVM over IP in the Broadcast industry, the kinds of applications that really benefit from KVM over IP solutions and the types of KVM over IP solutions Apantac are offering in their portfolio.
Thomas also talks to us about the application of KVM over IP with multiviewers and who the major players are that use Apantac products.
This week, Neil speaks to Maurice Marshall from the Public Broadcasting Corporation of Jamaica – or ‘PBCJ’. Maurice fills us in on the everyday struggles of running a television station, how PBCJ succeeds with social media and what he envisions for the future of the broadcasting industry.
Breeders’ Cup is the organizer of The Breeders’ Cup World Championships, the annual climax of the North American horse racing season. The event, first launched in 1984, attracts horses from across the world, as well as racing fans and sports bettors.
In 2020, Breeders’ Cup, their digital agency Grand Slam Social and betting partner TVG/FanDuel were facing a unique set of challenges. Covid-19 lockdowns meant fans and bettors could not attend the event in person. At the same time, Breeders’ Cup wanted to up their social media game and be the first to publish results, highlights and other shoulder content ahead of other providers. Unfortunately, they did not have the capacity to publish all this video manually.
It was the most dramatic story of our time. Audiences around the world were glued to their screens during the vote, the count and the aftermath of 2020’s US Elections.
But how did broadcasters keep viewers informed about each twist and turn of this incredible spectacle?
In Wildmoka’s exclusive new analysis, you will find out how. Our research studies the social video strategies of nine major news broadcasters who posted thousands of videos and received over 1 billion views in just 3.5 days.
This panel of supply chain experts examine the state of business, operational and technical risk at media companies. With the pandemic accelerating established technology transitions such as the move to virtualized infrastructures, have media companies effectively managed the security risks that this transition implies. And what about the increasing use of data to drive media operations, will that pose new challenges that media professionals have not been accustomed to deal with? This session is laser focused on every type of risk encountered by media companies in today’s volatile media world. It is an ideal session for media technology professionals wanting to grow their awareness of new types of risks that could radically affect their work as well as how to manage them effectively.
With 20 years’ experience in interactive TV, Never.no has developed its cloud-based content management platform, Bee-On, to support broadcast and digital content providers, and advertisers, with the tools to deliver rich and captivating content - boosting views and increasing ad revenue. Bee-On’s robust Social Moderation Engine has full social media api access and Chrome browser integration, to find, filter and moderate audience-generated content - such as images, comments, and videos – and manages polls and competitions to create conversation and influence narrative for multi-platform content. The innovative feature-set also includes Real-Time cloud graphics rendering, with off-the-shelf and bespoke templates to publish broadcast-standard visuals, and features tools to create personalised dynamic advertising. In an era of cloud-based distributed production workflows, technology such as Bee-On has powered captivating content for TV Shows, Live events, Sports clubs and global brands, including SKY, ITV, Playstation, Wickes and many more.
Edgeware’s CPTO Johan Bolin will demonstrate how broadcasters and content owners can mitigate the age gap problem by transforming the traditional broadcast distribution model to one that best complements the online viewing behaviours of these much lusted after younger audiences. He’ll propose a method which utilises channel stitching technology to compose numerous channels in the compressed domain, so broadcasters and content owners can deliver professional-grade TV on social media cost-efficiently and therefore, tap into their missing audience.
This session provides an in-depth examination of cloud-based TV production, exploring how it solves an inherent need across the live video spectrum with a method that empowers content producers of all types to meet future consumer demand for immediacy across multiple platforms.