Smart business leaders regularly take time away from day-to-day business imperatives to look ahead and see what’s coming down the track. That way, they are part of the next wave rather than victims of it. I’ve engaged with many smart leaders and IABM members over the last few months and also taken some time myself to gaze into the future, taking into account solid, hard data from IABM’s Strategic Industry Analysis report released at IBC2018.
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The adoption of IP technology across the whole broadcast workflow is now well underway. IP has already been used for many years for the purposes of broadcast contribution over wide area networks (WANs). The technology is now also beginning to be used in local area network (LAN) environments for transporting broadcast signals within studio- and campus facilities. In many cases though, broadcasters are initially considering a like-for-like network replacement of baseband with IP, which, for the time being, still implies higher initial cost, not least because of the need to convert the SDI output of existing equipment to IP (until all broadcast equipment becomes IP capable). There is much more to IP than simply mimicking existing baseband networks though. The seminal VRT/EBU LiveIP project (the first practical demonstration of using a multi-vendor all IP environment for live production, back in 2015-2016) made the point very eloquently: IP enables workflows to be “remote, shared and automated”. IP brings the opportunity to harmonize local and long-distance media networks around a single technology – so-called IP LAN/WAN (local and wide area network) convergence. This means that it becomes much easier to share equipment, studios and control rooms, and even production staff, across locations...
Increasingly based on IP, virtualization and Cloud technology,
Nevion’s solutions enable the management, transport and processing of professional-quality video, audio and data – in real time, reliably and securely. From content production to distribution, Nevion solutions are used to power major sporting and live events across the globe. Some of the world’s largest media groups and telecom service providers use Nevion technology, including AT&T, NBC Universal, NASA, BBC, CCTV, EBU, BT and Telefonica.
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