March of 2020, when much of the world went into quarantine, is a month most of us will not forget. For most businesses there was uncertainty and for many there was chaos as they scrambled to set up remote work environments and adapt quickly to new regulations without clarity on how long the situation would last. Since that time, the M&E industry has gone through immense change, and the disruption that the coronavirus pandemic caused has brought new workflows and, in many cases, accelerated changes that were already happening.
Software as a Service is here to stay – It’s the sector that’s predicted to hit well over $600 billion in global value by 2023 (FinancesOnline). Let’s recap – SaaS is the prime method of software delivery, where software and applications are hosted remotely via a vendor. SaaS applications are made available to customers through a network, which often requires a regular subscription to access. Here at PlayBox we’ve championed the countless benefits of truly utilising the cloud with cloud-native SaaS – see Cosmos Technology – and we’re here to share some of those benefits with you.
Business Transformation – Embracing SaaS
IABM Executive Summit, London – July 2019
What are the challenges, issues and potential benefits for both media companies and vendors as they transform to a software-as-a-service based mode? George Jarrett reported on IABM’s July 2019 Executive Summit for IBC365, reproduced here with the kind permission of IBC.
In this presentation Scott Puopolo (CEO, Telestream) discusses the business, technical and organisational issues that must be addressed by equipment vendors as they transform their business from a product supply model to a SaaS model, and how Telestream is responding to requests from customers to support this business model.
Jonathan Bridges, CIO, Exponential-e
Your digital capability is the great enabler for your strategic success. SaaS has many benefits: to future-proof your services and develop new consumption-based business models. As we embrace SaaS, we need the technology stack that underpins these services and integrates with all systems, from your data and users at the edge to your storage and network using the cloud. In this presentation we explore best practices and a customer case study, explaining steps that you take to make technology a business enabler in Media and Broadcast.
Chair – Rob Ambrose, Managing Consultant, High Green Media
- Mike Ward, Marketing Director, Singular.Live
- Chris Clarke, CEO, Cerberus
- Alan Pimm, Co-founder/Director, MediaSaaS
- Jonathan Bridges, CIO, Exponential-e
An expert panel of IABM member vendors debate questions such as ‘What is a real SaaS Solution?’ and ‘How do you get a real SaaS model?’.
The transition to new enterprise media infrastructures is well underway with some applications more advanced than others. The common trend is clear across the board as IT- and IP-based applications replace point products interfaced through industry specific connections.