How Technology and Global Distribution Has Ushered in The New Age of Storytelling [caption id="attachment_54030" align="alignleft" width="150"] By Brad Soroca, Chief Marketing Officer, Deluxe[/caption] It is no secret the media and entertainment marketplace finds itself in the midst of the most tumultuous time in its history. Headlines blare of mergers we thought we would never see, growth rates of young companies continue to defy expectations, and business models remain in a constant state of flux. Technology has democratized content distribution, creating a whole new set of challenges, along with a multitude of opportunity. Those who succeed in this marketplace will be those that can not only create great content but create agile business models founded on data with the ability to quickly scale. What has become clear is that there is no longer a clear delineation between content creator and distributor. The industry leaders, or those who seem to be in the position to lead, can be grouped into three types: 1. Distributors with large install bases of users; 2. Creators with unique and valuable content and IP that attracts large, loyal audiences; and 3. OTTs, or “the new creators”, that have transferred their customer reach from a different business...
Ever since news first broke of the coronavirus pandemic at the start of 2020, all the usual rules of customer engagement have been suspended in the broadcast & media tech industries. NAB was first to fall, and this has been followed, almost inevitably, by other global events such as Broadcast Asia and IBC. For any organization – whether you are on the customer or the tech vendor side – things have been tough (and for many continue to be so). But we will emerge on the other side. The big question is how are companies managing to either disseminate or acquire the industry knowledge they require to operate their businesses? Seemingly forever, NAB and IBC have been cornerstones of the industry. So how have companies accommodated their demise this year, and are there lessons to be learned and positives to come out of the virtual environment that has replaced these mega events? We discuss this issue with Scott Murray, Vice President of Marketing at Telestream.
In this IABM TV interview, Scott Murray (SVP Corporate Marketing at Telestream) discusses the impact of the recent event cancellations such as NAB and IBC due to the COVID-19 outbreak. Scott also discusses the importance of putting a strategy in place for customer engagement without physical events to attend.
‘Business Transformation’ is a phrase we hear bandied about a lot today – but what does it really mean? We spoke to IABM CEO, Peter White, to get an insight based on his own experiences of change management and what Business Transformation is all about in the broadcast and media industry – just how vital it is if the industry is going to continue to thrive in these turbulent times.
Chair - Lisa Collins (Head of Marketing, IABM) Panellists: Matt Hughes (SVP Global Sales, V-Nova) Thomas Gunkel (Global Market Director Broadcast, Skyline Communications) Scott Puopolo (CEO, Telestream) Mark Christie (CTO, Piksel) Explore how leading media technology companies are adapting to a market in a constant state of change. C-level leaders from some of the industry's best-known tech companies reveal how they are responding, and how they will be ensuring success.
Using IABM's Business Intelligence to underpin business strategy, highlighting the critical success factors for running a successful broadcast and media technology business in 2020 and beyond.
What does innovation really mean in the modern broadcast and digital media market? Where are the next direct-to-consumer products and business models coming from? And what are the future technology platforms and products that will enable them? A panel of innovators in media products, revenue, content, business models and technology explain how they make innovation happen.