Media companies and broadcasters are experiencing decreased visibility & control in their supply chain. Increased focus on global distribution, proliferation of direct to consumer OTT services & viewer experiences and content that gets delivered over many different on-prem and cloud-based platforms, go along with a whole new set of challenges to ensure the best quality of experience (QoE) for your audience. In this session, Ken and Thomas share how Telestream and Skyline Communications have teamed up and built a solution that allows you to spin up new cloud-based OTT services with just a few clicks and to automate your video monitoring from production to distribution.
IABM has been carrying out interviews with technology suppliers and media companies to identify major trends driving investment, revenues, and technology development in content creation and production technology ahead of BaM LIVE!™ 2021, and building on our previous briefing focused on the state of content creation and production. The COVID-19 pandemic has notably accelerated some long-standing trends in this sector, pushing some drivers to the extreme. This was the wide consensus emerging from the interviews which, however, also evidenced some more specific trends driving content creation and production technology. The following is a preview of these seven high-level drivers ahead of IABM's full content chain report on Content Creation and Production.
IABM interviews with technology users also highlighted that most of them have deprioritized hardware for content creation unless absolutely needed for operational continuity. Although revenues are bouncing back, the COVID-19 pandemic has introduced structural changes to media technology demand in this part of the industry. In fact, the common theme in this part of the content supply chain is the contrast between the rising investment in original programming and the simultaneous disruptions in traditional business models caused by COVID-19.
When it comes to a media organization’s digital supply chain, scalability is one of the keys to success, according to Kunal Shah, VP of software engineering and architecture at Sony New Media Solutions. A successful digital supply chain will not only meet demands, but scale as you grow — keeping pace with increased distribution volumes, delivery deadlines and satisfying the requirements of all the different streaming platforms, all while ensuring content is securely stored and readily accessible, as the Sony division learned first-hand during its own journey to the cloud.
GMA Network produces a wide variety of programming. Regie will join us to discuss the their supply chain plan and associated risks. We will also hear how GMA has developed some new ideas on go-forward bases due to the pandemic.
This opening session sets the scene for the day. Ben Vandenberghe, CEO at Skyline Communications, talks about his views on the most important issues faced by content and technology companies when designing media supply chains.
In this panel discussion, we examine the benefits and challenges of cloud economic models with Synamedia and Google Cloud.
Tom Griffiths, Director of Technology at ITV, walks us through ITV’s journey into designing holistic supply chains that can flexibly adapt to the fast-changing media landscape.
In this IABM TV interview, Kunal Shah (VP, Software Engineering & Architecture, Sony NMS) discusses Sony’s history in supply chain solutions and the creation of Sony NMS.
Sony NMS Ven.ue offers content distribution solutions in a variety of models based on a customer's distribution needs. This includes content distribution to multiple endpoints (i.e. Sony Pictures assets in and distributed out to iTunes, Amazon, Netflix, etc.) as well as content aggregation on behalf of a single endpoint (I.e. sourcing of SPE, NBCU, Fox, etc. assets in and distributed to Google Play platform). Watch this video for more information.