Building an efficient, automated content supply chain remains top priority for many broadcast and media companies – as they tackle the competing demands of delivering more content to more direct-to-consumer platforms, and the commercial imperative to cut costs.
Leading content supply chain experts from broadcasters and digital media companies discuss how they’ve innovated their content supply chain, and how they worked with their technology and service providers to do it.
The results of our latest Supply Trends Report show that the supply side of the industry is still in flux, with changing business models and buyers’ purchasing behavior having a significant impact on its general performance and sentiment.
Moderator – Chris Lennon, President, MediAnswers
- Renard Jenkins, VP Engineering and Operations, PBS
- Steve Russell, Head of OTT & Media Management, Red Bee Media
- Steve Sharman, VP, Technology and Platforms, Media & Entertainment, Global Eagle
- Gerald Chao, VP, Engineering, Piksel
Panel hosted by John Ive (Director of Strategic Insight, IABM)
John Footen (MD – Media & entertainment, Deloitte Consulting)
Larry Kaplan (President & CEO, SDVI)
Ramki Sankaranarayanan (CEO, Prime Focus India)
Rick DiNicola (SVP NMS Supply Chain, Sony)
“Enabled Media” is a relatively new concept (coined by Hearst Television) used to describe metadata tightly joined with media where the metadata component drives the joined up “enabled media” through content supply chain and content lifecycle. Technologies key to making this happen are wrappers like IMF and AXF, workflow engines that prioritize interpretation of metadata over implementation of strict API’s, and object storage at every storage tier.
Bea Alonso, Director of Global Product Marketing, Ooyala
This Case Study Presentation highlights how, Australian, EnhanceTV are leveraging video technologies and video strategies to increase their subscriber reach as well as providing a public service.
Find out all about this important initiative from IABM that maps the content supply chain to today’s creative, technical and business processes and why it’s crucial to your business.
One of the world’s leading strategic thinkers on the future of broadcast and media technology reveals how to maximize the chances of success, and highlights where many media businesses and their technology suppliers are going wrong.