The year of 2020 will go down in the history books, not only for the devastation of the pandemic but the vast number of processes to quickly adapt to the everchanging challenging environment. It was a year of reflection, the digital revolution, a year of remote working.
Businesses had queried whether office space was worth the rent when most, if not all of their employees were working from home. Or, the number of advantages of virtual audiences for a whole host of events had been questioned, changing perspectives and paving the way to a new normal. But if there is one thing that has been truly missed… face-to-face exhibitions and trade shows are at the top of that list.
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Like multinational organizations everywhere, Cisco Television started the year with one set of goals and expectations in mind – and then woke up to a harsh new reality when the global Coronavirus pandemic hit. Almost overnight, we had to transition from a producer of major, high-profile, in-person events to an almost completely remote operation. Here’s the rundown on how we’ve accomplished that and the enabling technologies that have come into play.
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In the last decade alone, live video experience has made huge strides with the introduction of ultra-high definition (UHD) TV in 2012 and its subsequent progress to 8K. Apart from the proliferation of camera technology, advancements in digital video imaging have had a major role to play in the evolution of video capture resolutions.
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In early May of last year, Show Imaging entirely transformed itself from a live events company to a virtual events company with a widespread, global audience. This means that on a regular basis, they are bringing technicians, clients, producers and talent from disparate geographical locations, onto one virtual stage. According to Show Imaging’s Director of Technology, Beau Monaghan, “Clear-Com® has made this possible.”
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Before the outbreak of Covid-19, transitioning to remote workflows was generally perceived as a desirable yet intimidating process for many broadcasters, and one that could be best addressed again later in the future. Those that did produce content remotely tended to focus on either lower tier sports where the audiences and expectations were smaller, or supplement traditional broadcasts of top tier or primetime events. However, the pandemic we’ve faced in 2020 has changed everything. The way live sports are produced has had to be completely rethought during the lockdown, and we’re seeing very different production models appear as we prepare to hopefully return to some semblance of normality in 2021.
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The COVID-19 global pandemic has forced nearly every company to reassess their media workspaces as they plan their employee’s return to the office and meet stringent new safety guidelines. While many can continue to leverage telework technology, there remain several in the media industry whose work practices are tied to a specialized, physical environment. Sustaining these “place-based functions” in both work-from-home and return-to-office situations creates a material challenge for any organization. We have learned by working with our clients in such situations that the workplace will be significantly altered for some time to come. And, despite the unfortunate condition created by this global crisis, some of these changes may
improve performance and productivity. Here are some key points on what we’ve seen...
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The COVID-19 pandemic with its shelter in place orders and social distancing mandates has transformed the flexibility to effectively work remote from a luxury into an operational necessity . Large meetings are now taking place virtually from dining room tables and the morning commute to the office has gone from 45 minutes to just 45 steps—including that pitstop for your morning coffee. Just as boardrooms have moved into the dining room, newsroom operations are also finding their new home outside of the broadcast facility. However, leading technology manufacturers are helping media operations make this transition without skipping a beat.
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Over the last decade, with the likes of Uber, Monzo and Netflix dominating and disrupting traditional industries, we’ve seen first-hand the revolutionary potential of digital transformation. The acceleration of digital technology has become a buzzword yet again in 2020 with the emergence of Covid-19. The pandemic has sped up several incubating trends over the last four months and digital is now a universal requirement for every business that remains in business today. It is also the means to productivity and resilience from future crises and shocks.
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We’re all in this together. These were the words we came to say and believe as an organization in early spring as the coronavirus spread across the world and began to paralyze the business operations of our customers and the broader community. Even as we were transitioning our worldwide staff to long-term work-from-home arrangements and restricting travel for safety, we were planning and mobilizing as an entire company to help broadcasters to transition from physical studio operations to remote setups in living rooms and other shared living spaces in homes.
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The current climate has certainly spurred a movement towards the virtualization of broadcast media infrastructure. Zixi’s Software-Defined Video Platform can help media companies navigate this transition expertly, without sacrificing continuity of broadcast operations. Despite the challenges brought on by the COVID-19 pandemic, Zixi has been able to provide continuity and quality of service, both within the company and for our clients and partners.
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