Andreas Eriksson, Head of Telstra Broadcast Services, gives his predictions for the Broadcast & Media Industry in 2021.
While the industry was already increasingly moving towards models of remote and distributed working in all aspects of the workflow, the events of 2020 have provided a dramatic accelerant to this trend. The requirements of Covid-mandated social distancing protocols have added to the already compelling economic arguments for remote work, and meant that media organisations are looking for solutions that can accommodate the data flows of the new IP-based broadcast ecosystem reliably and securely with the high performance criteria that broadcast video — especially live broadcast video — requires.
In the fireside chat, Carl discusses Telstra’s 2015 acquisition of Globecast Australia, the risk of designing a Broadcast operations Centre into a tier-4 data centre whilst moving a 24/7 Master Control Room, ensuring services weren’t disrupted, and security implications of joining a global telecommunications company. 5 years on, we look at managing the risk and benefits of business and infrastructure growth outside of Asia Pacific.
Over the last decade, with the likes of Uber, Monzo and Netflix dominating and disrupting traditional industries, we’ve seen first-hand the revolutionary potential of digital transformation. The acceleration of digital technology has become a buzzword yet again in 2020 with the emergence of Covid-19. The pandemic has sped up several incubating trends over the last four months and digital is now a universal requirement for every business that remains in business today. It is also the means to productivity and resilience from future crises and shocks.
Telstra Broadcast Services (TBS) celebrates five years of managed media and broadcast services, innovation and industry firsts.
Since its acquisition by Telstra in 2015, TBS has gone from strength to strength and seen great success in the broadcast industry. It has experienced exponential growth over the last five years supported by a large global company while still successfully maintaining a small business culture. Operating as a subsidiary, TBS has been equipped with a unique and agile business model more akin to a start-up than a major global player on the broadcast stage which sees the company promoting knowledge sharing and autonomous operation for its employees and value creation for its customers while excelling in the fast-paced broadcast industry.
We have gathered a panel of expert vendors to find out how their customers are embracing cloudification and the dematerialization of media operations, including innovative technology solutions to address social distancing, at-home production and distributed media workflow.
In this IABM TV Panel, IABM Members Ownzones, Pebble Beach Systems, Red Bee Media and Telstra discuss the impact Coronavirus & the lockdown has had on their companies.
- Dan Goman (Founder & CEO, OWNZONES)
- Alison Pavitt (Marketing Manager, Pebble Beach Systems)
- Steve Nylund (CEO, Red Bee Media)
- Nick Collins (President of the Americas, Telstra)
Moderated by Sports Video Group Editor-in-Chief Ken Kerschbaumer, our panelists will discuss:
- How leagues, media companies and broadcasters have had to adapt in unprecedented times
- Lessons learned so far in bringing live sports broadcasts back to consumers’ TVs
- The emergence and acceleration of adoption of new and/or improved media and broadcast technologies that enhance content delivery and audience engagement
Even before the COVID-19 pandemic began, esports was predicted to be a huge driver of growth for the gaming industry in 2020 and beyond. Now, with mainstream sports around the world on hold and millions of people around globe staying at home to help stop the spread of coronavirus, gaming and esports have become increasingly popular as a way to fill the empty hours of lockdown and isolation.
In this IABM TV interview, Andreas Eriksson (Head of Telstra Broadcast Services) discusses what Telstra are developing over the next several months.