IABM Business Intelligence (BI) Regional Reports provide IABM members with insight into the latest broadcast and media industry developments for a specific region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world.
Report Contents and Structure
The analysis is undertaken by our Head of Insight and Analysis, Lorenzo Zanni, Principal Analyst, Riikka Koponen and Research Analyst, Chiara Raucci. The report includes the latest news and research findings across a variety of topics, including:
- Business Environment
- Broadcast and Media Technology Industry
- Media Technology Demand Drivers
This edition of the BI Regional Report will include a focus on North America.
This article is from The IABM Business Intelligence Digest from April 2018. The full report can be viewed here We examine specific trends driving broadcast and media technology spending in North America. The trends we discuss are: - Transition to Digital and HD Broadcasting - New Viewing Experiences (UHD and VR) - OTT and Multi-Platform Delivery - ATSC 3.0 The transitions to digital and HD broadcasting are mature trends in this region and do not represent significant spending drivers for vendors. The transitions to new viewing experiences, multi-platform delivery and ATSC 3.0 are instead now the principal spurs. Transition to Digital and HD Broadcasting In North America, the transition to digital broadcasting has almost reached maturity and therefore does not represent a significant driver of broadcast and media technology spending. [caption id="attachment_63045" align="aligncenter" width="600"] Source: Digital TV Research[/caption] In the US, the FCC started running tests of digital transmission in 2008. The requirement was set for full-power TV stations to shut down their analog transmissions by June 2009. Low-power TV stations were given an extended deadline of September 2015 and continued to broadcast in analog. However, the FCC suspended this deadline due to the Incentive Auction, which required the repacking...