The oldest of the four golf majors, The Open Championship represents the pinnacle of achievement for the world’s greatest golfers. For over one hundred years, fans have been enthralled by golfing legends such as Arnold Palmer and Jack Nicklaus, and the superstars of today including Rory McIlroy and Jordan Spieth, compete for the most prestigious title in golf. With a global audience of millions, the appetite to catch all the highlights from 4 days of play by the sport’s best golfers is extremely high – particularly over social media.
The New-York based Buffalo Bills is an institution in the National Football League (NFL). Founded in 1959, the 4-time Super Bowl finalists boast one of the largest and most loyal fan bases in the league. Each week the Bills’ production team manages a 5-hour block of TV programming that covers game action, expert opinion and behind-the-scenes content. Accessing, editing and publishing this content for fans to enjoy had been laborious and slow using traditional editing systems. The team wanted an ultra-efficient cloud-based solution that would dramatically speed up their workflows and deliver content to fans much faster online. The Bills turned to Blackbird.
One of the many highlights of the IABM Annual International Business Conference in December 2018 was the Dragons’ Den session. Three start-ups – Codices Interactive with Quiz Kit, Metaliquid with AI-powered metadata extraction, and Sceenic with Watch Together - had ten minutes each to pitch their new idea to a panel of three Dragons and a very engaged audience.
Despite the glooming predictions that follow any ratings decline, live sports remain the jewel in the broadcaster’s crown. Live sports broadcasting has not been subject to the transition to on-demand viewing as other genres have been.
Smart business leaders regularly take time away from day-to-day business imperatives to look ahead and see what’s coming down the track. That way, they are part of the next wave rather than victims of it. I’ve engaged with many smart leaders and IABM members over the last few months and also taken some time myself to gaze into the future, taking into account solid, hard data from IABM’s Strategic Industry Analysis report released at IBC2018.
Ciaran Rogers (Digital Marketing Manager at Target Internet) gives his top tips and tools to ensure your digital marketing strategy is as strong and effective as it should be.