Live and linear viewing online, or simulcast, is growing as virtual multichannel video programming distributors (vMVPDs) and broadcast services such as CBS All Access and ITV Hub gain popularity. But they face competition for ad spend from major internet companies, while a new generation of viewers are coming through that have grown used to ad-free video experiences, leading many to question the viability of traditional TV ad models.
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James Gilbert (CEO, Pixel Power) illustrates how Video On Demand and OTT are the fastest and most profitable growth areas in media distribution today. We will show you how to deploy a future-proof, software defined, singular automated workflow system
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PUBLISH & MONETISE BaM™Award Nominee - Simplestream - The answer to creating a ‘Netflix-style’ video service The Subscription Video on Demand (SVoD) market has traditionally been skewed in favour of large, global players –such as Netflix and Amazon – that have the capital investment, infrastructure and personnel to deploy and manage such services. However, there is now the opportunity for smaller, niche content owners to break into the market, scale–up, and reach their intended audiences with meaningful and relevant content. Simplestream has helped make this possible with their VOD-in-a-Box solution: an end-to-end, white label service that enables the rapid launch of next-generation TV Everywhere services across multiple screens and territories. This fast to market, cross-platform solution can be deployed in under six weeks and is designed to be a low maintenance, cost effective option for content owners and distributors. Centralised control of all content and metadata through one portal, flexible monetisation options, powerful user interface (UI) frameworks, and flexible commercial models are the backbone differentiators that VOD-in-a-Box offers. [bctt tweet="Simplestream has helped make this possible with their VOD-in-a-Box solution: an end-to-end, white label service that enables the rapid launch of next-generation TV Everywhere services across multiple screens - BaM™ Product...
THE SITUATION ATN International is a US investment firm that operates, owns and invests in telecommunications companies and renewable energy assets, in the US and internationally. Their communications portfolio includes telcos with triple play services, such as One Communications in Bermuda, Viya in the US Virgin Islands, Logic in the Cayman Islands and GTT in Guyana. They also own communications companies in the US that focus on direct-to-consumer and wholesale wireless services. THE PROBLEM: HOW TO TRANSFORM TV AND VIDEO ATN identified that video services were consuming between 70 – 80 percent of all traffic on their network. But, even though these services were bringing in a lot of revenue, they were not generating a lot of margin. And ATN realized that this was part of a larger trend: Internet video traffic continues to increase, but traditional operators are losing subscribers to their video services. ATN saw the need to transform how they deliver, and especially how they monetize video services. The proliferation of full OTT packages such as Netflix and Amazon Prime has brought about a new way of watching TV and videos. Many subscribers are dropping the traditional channel tier model in favor of less restrictive streaming TV...
What is the resistance to calling any form of program delivery broadcasting? It appears to come down to the concept of 'on-demand'. Broadcasting is considered as linear programming and on-demand is, by definition, non-linear programming.
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For traditional broadcast and media companies, the main driver of this trend is the need for scale to effectively compete with big-budget tech companies. Additionally, broadcasters and media companies need to address changing viewing habits, especially in younger audiences, which demand more flexible and responsive business models.
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BURLINGTON, Mass. – May 24, 2016 – Volicon, now part of Verizon Digital Media Services, today announced that it will highlight new OTT and path-monitoring capabilities within the Multiviewer option for the company’s Observer Media Intelligence Platform®. The Multiviewer option unites the platform’s recording capability with multiviewer functionality to give users access to multiple live or recorded programs, complemented by frame-accurate data, on a monitor wall or other display. Using the newly introduced dashboarding traffic-light approach, users can monitor numerous linear and OTT channels, and all their renditions, and quickly identify technical issues. “Today’s broadcaster must manage an increasing number of channels and platforms while simultaneously maintaining the highest levels of service quality,” said Gary Learner, chief technology officer at Volicon. “However, no facility can reasonably monitor all OTT feeds in their many renditions, with various resolutions, bit rates, and formats. Our enhanced Multiviewer option addresses this challenge, enabling users to tailor dashboards to their monitoring roles and responsibilities, with ‘red light’ and ‘green light’ status applied to individual streams or to configurable groups of streams and displayed along with video and metadata windows according to user preferences. With this approach, it’s possible to streamline quality-of-experience OTT monitoring at the...
