Executive Summary from The IABM Business Intelligence (BI) Quarterly Digest (Q3 2019)
Moderated by Allan McLennan, Chief Executive, PADEM Media Group
- John Canning, Executive Producer, Digital Domain
- Bob Fung, Director of Product Management, NETINT Technologies
This session shows how Virtual Reality could change consumer habits and entertainment industry practices by releasing new movies or series in a virtual theater simultaneously to physical theaters. Vincent also looks at how to organize collective screenings and how to stimulate the feeling of presence in a virtual theater. The session finishes with a look at what business model should be implemented for studios and consumers.
VRIF Vice President Chris Johns provides an update on VRIF’s new Guidelines, focusing on Live VR360, subtitles, watermarking and more. As Chief Engineer Broadcast Strategy at Sky, Chris draws on Sky’s experience in deploying immersive services to illustrate the relevance of VRIF’s Guidelines. He also briefly touches upon VRIF’s ongoing and work and future plans.
Immersive is the 4th content consumption platform in the world today, after Cinema, TV & Digital/OTT. 360VR storytelling is a core component of the learning of Filmmakers & Immersive Content Creators. Whistling Woods International – India’s premier Film & Creative Arts institute, in partnership with Reliance Jio – India’s premier Telecom & Entertainment conglomerate, has undertaken a journey to create India’s first generation of Cinematic VR filmmakers. The presetation showcases their approach to Cinematic VR and how they have gone about attempting this.
Augmented reality (AR) is becoming a commonplace as it vastly exceeds virtual reality (VR) in the number of use cases. AR facilitates seamless interaction between the digital and the real, which is a fundamental advantage over VR that separates users from their physical surroundings. Wearable, contextual AR allows us to extend our capabilities and achieve what was previously impossible, hence it has been poised to become the next computing platform. This presentation gives a glimpse into this realm of tangible possibilities.
With Social Virtual Reality emerging as a new medium where users can remotely experience immersive content with others, the achievement of a true feeling of ‘being there together’ has become a realistic goal. The VR-Together project is addressing this challenge by developing new virtual reality experiences based on social photorealistic immersive content and quantifying the quality of these new social VR experiences using a user centred approach. This talk will detail the efforts for brining social VR to the homes.
Carl discusses various methods of 360-degree video delivery, including the use of ‘viewport-adaptive’ streaming technology, how these methods scale with the number of users and the capability of second screen devices. This presentation will demonstrate how this technology allows the delivery of very high resolution 360-degree views at tolerable bitrates, and why the encoding of video in spatially distinct tiles can enable operators to parallelize the processing and encode any resolution via software encoders deployed in the public cloud.
The IABM Buying Trends Report biannually tracks financial performance and trends in the media sector. The purpose of this report is to enable IABM member companies to track their customers’ performance and keep up with emerging trends in media technology demand.
IABM Business Intelligence (BI) Regional Reports provide IABM members with insight into the latest broadcast and media industry developments for a specific region. Over the course of each year, these reports build into a full overview of all the major regional markets around the world.
Report Contents and Structure
The analysis is undertaken by our Head of Insight and Analysis, Lorenzo Zanni, Principal Analyst, Riikka Koponen and Research Analyst, Chiara Raucci. The report includes the latest news and research findings across a variety of topics, including:
- Business Environment
- Broadcast and Media Technology Industry
- Media Technology Demand Drivers
This edition of the BI Regional Report will include a focus on North America.