With a track record of innovation at CTO level in leading broadcast and media companies including Liberty, Fox, Discovery and most recently Google that stretches back over 30 years, John Honeycutt recently made a major change of direction, becoming a non-executive director of Blackbird. The company is currently making waves with its cloud video editing and publishing platform. We spoke to John to find out why and how Blackbird got his attention, and what he sees coming next for this innovative ’20 year-old start-up’.
The way news is consumed is changing fast. In the US alone 43% of adults now choose websites and social media as their primary news sources over traditional TV and print media.
The dramatic shift to digital news consumption has led news networks to seek solutions that will enable them to deliver engaging content fast to consumers across the full digital spectrum.
Founded in 1983 with two cable channels, A+E Networks has since grown into one of the world’s largest media networks. With TV shows available in 8 out of every 10 American homes and content cumulatively reaching 335 million people worldwide, its collection of hugely popular culture brands includes A&E®, HISTORY®, Lifetime®, Lifetime Movies™, FYI,™, VICELAND® and BIOGRAPHY®.
Over the years, A+E Networks has produced and continues to create a vast volume of popular entertainment content including movies, documentaries and reality TV – top rated shows include The First 48, Storage Wars and Vikings.
Gold Rush is one of the highest rated TV shows of all time. Produced by Raw TV, this gritty reality show focuses on a group of ambitious gold miners living off grid in the brutal wilderness of Yukon, Canada.
The New-York based Buffalo Bills is an institution in the National Football League (NFL). Founded in 1959, the 4-time Super Bowl finalists boast one of the largest and most loyal fan bases in the league.
Each week the Bills’ production team manages a 5-hour block of TV programming that covers game action, expert opinion and behind-the-scenes content. Accessing, editing and publishing this content for fans to enjoy had been laborious and slow using traditional editing systems. The team wanted an ultra-efficient cloud-based solution that would dramatically speed up their workflows and deliver content to fans much faster online. The Bills turned to Blackbird.
In this session hear how Ravensbourne University in the UK created a live-streaming workflow, using services from AWS to reach hundreds of schools with educational events featuring the Royal Shakespeare Company.
IABM TV interview with Simon Frost (Head of Marketing & Business, AWS Elemental) on new solutions