Software defined workflows span the media ecosystem and the wider technology ecosystem allowing assets, systems and processes to be joined and run together. Workflows address repetitive tasks that an organisation runs regularly and can optimise pipelines by allowing content to be processed frequently and quickly.
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Located in the City of Brotherly Love, Maestro Filmworks is a full-service media production powerhouse. They’ve produced corporate video and commercials for brands like Google, Pfizer, Deloitte, Asics, Hyatt, Southwest Airlines, and more. Beyond corporate content, Maestro creates narrative and documentary work, broadcast television productions, and educational animations that entertain audiences everywhere.
Maestro Filmworks is a minority-owned production company made of a diverse group of producers, editors, animators, and motion graphics designers. Using top-of-the-line equipment and Adobe Premiere Pro, After Effects, and DaVinci Resolve video editing software, their team brings to life amazing stories in consistently quick turnaround times.
How do they manage a full workload, deliver outstanding creative, and stay on-schedule? They do it with a super fast and collaborative workflow powered by their EVO shared storage server.
But they had a few hurdles to overcome before they got to the smooth video editing workflow they have now.
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In light of the recent health epidemic sweeping the globe, story production teams, journalists and broadcasters are adjusting to working from home. At the same time, management is now turning toward cloud-based solutions to promote efficient remote workflows with the objective of sustaining and ensuring high quality and quickly transferred deliverables.
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Unusual times call for new ways of working. As the COVID-19 crisis deepens, it is becoming obvious that, to maintain business continuity the Media & Entertainment industry must pivot rapidly towards remote collaborative production. While companies across the industry scramble to put together new workflows, it is worth examining some of the successful businesses that have been working this way for years.
The Finish Line, one of the most successful post production companies working out of the UK, is one of them. The facility uses EditShare’s Flow and QScan tools amongst others to ensure that its staff can work collaboratively wherever they’re based in a truly distributed workflow. Its business has been built from the ground up for pop-up and remote post production with a technology-focused facility that centralizes content without all of the expensive glamour associated with high-end finishing. Investments are made into people and technology. It’s a fascinating set up and a fascinating story, as the workflows that have helped them buck the recent crisis were actually established coming out of the global financial crash of 2008.
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When you think about the amount of content produced regularly, especially from businesses, it’s unlikely that any of it can work seamlessly without a strong software infrastructure. This is especially true for video, and today, expert Liz Davis, Director of the Media Workflow Group for Diversified, joined us on the podcast to share her perspective on how software enables media workflow.
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IP and File-based workflows are the new norm. Our comprehensive training course leads the way in providing a dynamic perspective into the latest technologies, systems and workflows that comprise the IP and file-based broadcast facility. It explores storage and media management, the use of multiple platforms and analyzes different production considerations and delivery requirements. Understand the new vocabulary for IP and file-based technology and gain deeper insight into the ever-evolving world of media management.
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This course starts with the basics, building understanding of what “workflow” is and why operational workflows are important in media businesses. It overviews different types of workflows and how these have developed in the context of changing audience consumption, investment shift from capital to operational expenditure and technology that puts ICT at the core. The shift to a more software-driven technology environment making use of cloud, virtualisation and AI based solutions is covered by this course. Duration 40-60 minutes.
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James Stellpflug (VP product marketing, EVS) explains the steps that operators need to take when implementing IP workflows to create the most engaging live experiences.
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