Chat with us, powered by LiveChat

Articles

Thought leadership articles by IABM and our members
Articles taken from IABM's journal and at show papers
To submit your article email marketing@theiabm.org

Tellyo Case Study: COINDESK

Fri 16, 07 2021

TELLYO, COINDESK AND JW PLAYER COLLABORATE TO DELIVER CONSENSUS: DISTRIBUTED – A FIVE-DAY VIRTUAL CONFERENCE FOR INVESTORS

Between 11-15 May 2020, CoinDesk with the support of Tellyo alongside JW Player delivered the five-day virtual conference – Consensus: Distributed – which consisted of continuous live streamed content, including a 24-hour pop-up TV channel, as well as video clips of various durations – from entire talks of up to two hours to shorter highlights.

To deliver the virtual event, Tellyo deployed its advanced live video production and distribution platform, Tellyo Pro, and partnered with JW Player who utilise its live channels solution, leading HTML5 video player and video APIs.

As the media platform for the next generation of investing, CoinDesk were keen to make use of the latest technology from Tellyo and JW Player to continue informing, educating and connecting its global investment community during the height of the coronavirus lockdown. Conference sessions were also delivered through Zoom’s video conferencing technology to ensure panellists from all over the world could participate from the comfort of their own homes due to Covid-19.

TELLYO PRO AND JW PLAYER POWERED LIVE STREAMS, VIDEO CLIPPING AND DISTRIBUTION THROUGHOUT THE FIVE-DAY EVENT:

With live feeds delivered into Tellyo Pro from both a bespoke 24/7 CoinDesk channel and Zoom’s technology, over 160 hours of conference session content was then clipped or live streamed from Tellyo Pro to multiple digital and social destinations and via JW Player to CoinDesk’s own website, the conference’s content hub.

Alongside Tellyo Pro’s powerful live streaming capabilities, CoinDesk and its team of video editors utilised the Tellyo Pro Editor to clip nearly 300 highlights over the five days. Once clips had been created in Tellyo Pro these were provided to JW Player – all thanks to an integration put in place by the Tellyo team, which enabled JW Player to source video highlights for the CoinDesk website in near real time. The integration included delivery of video content, as well as metadata associated with it.

Additionally, the Tellyo team ensured video content could be enriched with branding and graphics, with these added to the live signal via Tellyo Pro without any delay to the incoming signal. Within the Tellyo platform, the CoinDesk team had access to both a ‘clean’ and ‘dirty’ feed for purposes of live clipping, as well as archiving event recordings for futures purposes.

PRIOR TO THE CONFERENCE, TELLYO’S SUPPORT TEAM
HELPED COINDESK IN TWO WAYS

Training was provided and after one hour the CoinDesk team was able to set up and schedule events within Tellyo Pro, while all editors could productively use the platform to create live clips, add branding and include graphics.

During CoinDesk’s tests and rehearsals, the Tellyo team were on-hand in case of any last-minute adjustments were required.

Search For More Content



X