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The Return of Live Sports: How Leagues, Media Companies and Broadcasters are Getting Sports Back on TV

Over the last few months, multiple high-profile sporting events, such as Wimbledon and the Summer Olympics, were canceled or postponed due to coronavirus. Similarly, many sports leagues, including the NBA and MLB, were forced to alter their schedules and suspend their seasons for the same reason. But all has not been lost. In recent weeks, live sports such as basketball, baseball, soccer, auto racing, and more have been making their comebacks, much to the delight of sports fans across the globe.

Unfortunately, a world in which arenas are packed with fans will likely not return any time soon. Leagues, venues, and sports rights owners must continue to prioritize the welfare and well-being of staff, fans and players. This has led to an interesting scenario: games played behind-closed-doors with only players and key personnel in attendance, and it presents media companies and broadcasters with a unique challenge to get live sports back on consumers’ TVs.

So, how are they making this happen and what can we expect long-term?

Moderated by Sports Video Group Editor-in-Chief Ken Kerschbaumer, our panelists will discuss:

  • How leagues, media companies and broadcasters have had to adapt in unprecedented times
  • Lessons learned so far in bringing live sports broadcasts back to consumers’ TVs
  • The emergence and acceleration of adoption of new and/or improved media and broadcast technologies that enhance content delivery and audience engagement

Panelists:

  • Desmond Gallahue, Global Account Director, Telstra
  • Eric Bolten, VP of Business Development, Zixi
  • Mike Davies, VP, Technical and Field Operations, Fox Sports
  • Mary Ellen Carlyle, SVP and GM, Dome Productions

Panel Discussion

Q & A

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