TotalMedia – Empowering intelligent video processing solutions for over 30 years, revolutionizing video broadcasting and OTT services through innovative technology licensing

TotalMedia – Empowering intelligent video processing solutions for over 30 years, revolutionizing video broadcasting and OTT services through innovative technology licensing

IABM Journal

IABM Article

TotalMedia – Empowering intelligent video processing solutions for over 30 years, revolutionizing video broadcasting and OTT services through innovative technology licensing

Fri 20, 06 2025

TotalMediaEmpowering intelligent video processing solutions for over 30 years, revolutionizing video broadcasting and OTT services through innovative technology licensing

Founded in 1994 and headquartered in Silicon Valley, California, TotalMedia has over three decades of expertise in image and video core technologies. Leveraging a Software-Defined Architecture (SDAA), TotalMedia provides a flexible and scalable foundation for seamless integration with existing broadcast and OTT infrastructures while adapting to future technological advancements.

With over a decade of investment in artificial intelligence, AI serves as the cornerstone of TotalMedia’s UHD encoder, generative content and quality enhancement features. AI-powered algorithms enhance video resolution, smoothness, and color accuracy, restore aging content, and generate advanced visual effects such as super slow motion and afterimages. TotalMedia empowers industries including broadcasting, cable networks, telecom operators, OTT platforms, content providers, surveillance, and emerging sectors like in-vehicle entertainment systems.

Industry impact and reach:

  • Daily Broadcasting: Powering over 20,000 multi-screen channels daily.
  • Reach: Serving over 400 million households and mobile devices globally.
  • UHD Live Events: Successfully delivered over 400 Ultra High Definition live events.

Comprehensive product suite

Live Encoder

A real-time transcoding and streaming solution supporting multiple platforms, video codecs, and output formats. Ideal for live events, news broadcasts, and real-time content delivery with high quality and low latency. AI powered encoder could maintain the original quality while saving bandwidth cost.

VOD Encoder

Tailored for media industry professionals, the VOD Encoder excels in Ultra HD video content production and conversion. In the 5G era, where high-resolution video is increasingly prevalent, this solution ensures that content creators can efficiently prepare and deliver stunning visuals to their audiences.

AI Enhancement SDK

TotalMedia leverages artificial intelligence to enhance video compression efficiency and visual quality significantly. The AI Enhancement SDK offers a comprehensive suite of advanced AI-powered features, including:

  • AI-Powered Encoding: Minimizing bandwidth consumption is crucial for OTT services. Content Adaptive Encoding (CAE) and Perceptual Visual Compression (PVC) enhance low-bandwidth streaming, ensuring smooth, uninterrupted playback on any device or location. This approach maximizes cost efficiency while maintaining high-quality viewing experiences.
  • Super Resolution: AI-powered upscaling enhances lower-resolution video to HD or 4K, delivering superior clarity and detail for a sharper viewing experience.
  • Motion-Compensated Frame Smoothing: For frame interpolation and NTSC/PAL cross conversion, motion-compensated frame rate conversion enhances video fluidity by reducing judder and delivering smoother motion.
  • Color Enhancing: Optimizing color vibrancy and accuracy, resulting in richer and more lifelike visuals.
  • SDR to HDR Up-Conversion: Transforming Standard Dynamic Range (SDR) content into High Dynamic Range (HDR), expanding the range of colors and contrast for a more immersive viewing experience.
  • Old Video Restoration: Revitalizing aging video content by removing random scrach and noise, artifacts, and other imperfections, breathing new life into valuable archives.

AI sports solutions: enhancing the fan experience

TotalMedia provides specific solutions tailored for the sports broadcasting and OTT market:

  • Instant Replay: Instant replay lets viewers quickly rewatch key moments in live broadcasts, especially in sports and entertainment. It captures short segments of the live feed for instant playback, often with slow-motion for better detail. This feature enhances the viewing experience by ensuring important moments aren’t missed.
  • Super Slow Motion: Creating exceptionally smooth and detailed slow-motion replays, either live or from recorded files, using advanced AI algorithms.
  • Afterimage Creation is an AI-powered feature that generates dynamic motion trails, emphasizing movement and impact in fast-paced scenes such as sports, action sequences, and dynamic visual effects. This enhances viewer engagement by adding a cinematic, immersive effect to video content.
  • Ball Trajectory Highlight: AI-powered tracking of ball movement with visual overlays and data insights, enhancing analysis and viewer engagement. Supports football, tennis, badminton, and table tennis.
  • Football Highlights: Football highlights showcase the best moments of a match, including Goal, Shot, Corner Kick, Penalty Kick, Direct Free Kick, Kickoff, Red Card, Yellow Card. They provide a quick recap for fans, capturing the excitement in a short, engaging format.
  • Live 16:9 to 9:16 Streaming: Automatically transforms standard widescreen (16:9) live streams into mobile-friendly vertical (9:16) format with advanced face and body detection and tracking, delivering an optimized live viewing experience for mobile users.
  • Auxiliary Live View: In badminton and tennis, micro cameras on the net tape capture close-up shots of key moments like net approaches and smashes. However, despite high-definition recording, these cameras often suffer from quality and color loss. AI-powered live video enhancement restores professional-grade quality with advanced color correction, detail enhancement, and frame interpolation. This ensures sharp, real-time visuals, allowing fans to experience every critical moment with exceptional clarity.
  • Personalized Content Delivery: Deliver tailored content—highlights, behind-the-scenes footage, real-time stats, and data visualizations—based on viewer preferences and history. This enhances engagement and satisfaction, creating a more immersive experience.

Shaping the future of video consumption

TotalMedia’s commitment to innovation, AI-driven video enhancement, and strategic technology licensing cements its position as a key player in video broadcasting and OTT industries. By equipping media professionals with cutting-edge tools and scalable solutions, TotalMedia is redefining the video experience for audiences worldwide.To learn more, visit www.totalmedia.ai or contact us at info@totalmedia.ai

 

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