IABM Virtual Offerings
Keeping the conversation going...
Constantly Evolving| Available all year round | Enhanced benefits for IABM members
In these challenging times where face-to-face meetings and events are limited for the foreseeable future, IABM has developed a series of virtual benefits to help not just our members but the whole industry. The industry's go-to online resource, IABM Online is designed to keep you visible to your customers and ensure people are talking about you even when you are not in the room!
“As part of our digital-first marketing strategy, Telstra has been looking to host more webinars and virtual learning opportunities to increase brand awareness and lead generation in both core and emerging market segments. We invested in webinars with IABM and have had great success so far, acquiring hundreds of new leads and expanding awareness of our brand with the media and broadcast industries. The IABM team has made the process easy and seamless, and we’ll definitely being doing more with them in the future.”
“This was one of the best experiences we've had co-producing content with a partner, you were fast, communicative, knowledgeable, professional, the list goes on 🙂 And the proof is in the pudding that we see with such high quality registrants and attendees that you just provided.”
Available as part of your IABM membership...
Generate leads and connections with IABM BaM Slider™
IABM's new online lead generation initiative - BaM Slider™ will be launched in September and aims to provide visitors with an intuitive platform to swipe through all of our member companies featured in the IABM BaM Shop Window and save the ones they want to find out more about and connect with, creating a Virtual Watch List.
Visitors will enter an interactive virtual environment where they can select to enter 10 different online halls based around the 9 elements of the IABM BaM Content Chain® with an additional category for Industry Services such as PR agencies, Events and AV providers.
Once in the online hall, visitors will see a tile like the one below with information for each company including the categories they feature in and can swipe through them, if they see a company they like then they can #SLIDERIGHT and save that company to connect with once they have viewed all companies within that hall.
IABM MEMBERS - DON'T MISS OUT!
Make sure that your company is included by submitting products to the BaM Shop Window here.
We also need a 150 word elevator pitch style description along with some other assets for your company that will jump out to visitors and make them want to save your listing.
Upload products and services to the IABM BaM Shop Window™
In the absence of trade shows, IABM is the only impartial central repository of information for Broadcast and Media Technology buyers.
With over 10,000 searches a month from users across the globe, your products and services will be seen by the right people.
Each IABM Member will have their own portal that showcases all new products (can showcase unlimited products and services) This is accessible by clicking ‘view booth’. On this page members can include:
- Product images and descriptions
- Video links
- Link to website
- Request product demo button
IABM TV Filming
Our TV Platform provides members with unique opportunities to record presentations and interviews in our virtual studio to enhance their marketing efforts.
All videos are part of the IABM In Conversation with series on the IABM Knowledge Hub, providing ongoing promotion and engagement, in addition this is made part of our In Conversation with emails issued every Thursday to over 15,000 opted in contacts.
Footage is provided to the member so that they can use in their own marketing activities.
We can offer either one to one interviews or panel sessions where members pull together other vendors that they are collaborating with or customers to form a customer case study.
We are currently taking bookings for July and will then resume filming from Monday 7th September.
Promote your press releases, white papers and case studies on the IABM website and social channels
Attend IABM Virtual Events
All IABM events will take place in our virtual environment using our On24 platform. Unlimited seats are available for IABM Members to attend and all sessions will be available on demand following the event.
IABM Online BaM Summits™ 2020
16 July - Welcome to the Brave New Digital World
9 September - Charting the uncharted - Plotting the course for the Media Technology industry
15 October - A Focus on the Newsroom
12 November - The Generation Game
Feature in our quarterly Journal
Take part in member speak and detailed BaM Content Chain related articles.
Upcoming issues you can put yourself forward for…
Q3 - Support
Q4 - Store
BaM Content Chain articles made available online and promoted extensively on social media.
The logos shown in the image above are for illustrative purposes only.
Promote your virtual events on the IABM virtual events calendar and feature in our Webinar Wednesday emails
A central calendar for the industry to find out what is going on in the virtual world and check which events are happening before scheduling their own to ensure that there isn’t any overlap. IABM Members will be provided with membership status recognition within their listing.
In addition we will include events in our Webinar Wednesday emails that are issued on a weekly basis to over 15,000 opted in contacts.
Take part in our Virtual Future Trends Channel taking place throughout September
The IABM Future Trends Channel is an online launch pad for innovation with a packed agenda of presentations that explore up-and-coming technology and business trends and how they will segue from today’s environment.
This year the Future Trends Channel will take place online over 5 weeks with themed content each week showcasing live and on demand presentations. All IABM members can submit to deliver on demand content.
Cloud & Virtualization
1 - 4 September
The Virtual Week will focus on everything related to cloudification and dematerialization of media operations, including innovative technology solutions to address social distancing, at-home production and distributed media workflows.
AI/ML & Analytics
7 - 11 September
The Data Week will focus on data-driven media, including innovative artificial intelligence and machine learning solutions to create, manage and deliver content as well as analytics solutions enabling informed decision-making at media organizations.
Imaging & Immersive
14 - 18 September
The Mesmerizing Week will focus on quality and experiences, including next-generation audio, UHD television, VR, AR and other immersive technology solutions.
Streaming Content & Platforms
21 - 25 September
The Streaming Week is about efficient content delivery and preparation for direct-to-consumer platforms as well as the architecture and design of OTT experiences. See this as the complete technology toolset needed to go direct.
Future Media Economics
28 September - 2 October
The Money Week is about future media economics and digital business models, including the deployment of blockchain technology for content monetization as well as advanced advertising solutions that enable targeting and programmatic buying. See this as the complete technology toolset needed to make money in digital media.
Education and Knowledge
Our e-learning platform offers high quality, interactive online training at the click of a button. It provides companies of all types and sizes access to online courses to ensure employees are equipped with the appropriate industry knowledge covering a range of topics.
Courses are available FREE to IABM Members and include:
- Video Over IP
- Introduction to video – from camera to display
- Introduction to Broadcast Media Workflows
- Engaging with the Broadcast & Media Industry
- Introduction to Broadcast Technology
- IP and File Based Workflows
Boost your digital engagement with IABM webinars, online events and sponsorship offerings
Enhance your membership benefits | Generate leads | Showcase thought leadership
We will promote your offering to our 23,000+ active contacts (including over 2,500 + opted in end users).
We will work with you to generate opted in leads during our partnered activity.
Showcase your expertise with the on-demand content added to our Knowledge Hub and widely promoted.
Virtual Event Partnership
The IABM online event platform enables a huge range of bespoke branding with fully customizable, branded digital wrappers for each event that can include hyperlinked content, useful related resources and much more.
Fully customizable console and registration page with:
- Hyperlinked images
- Your brand colours
- Related assets for download
- Speaker biogs and contact information
- Your chosen registration fields
Fully customizable emails:
- Sent at times chosen by you (including on registration and post event)
- Your logo
- Your brand colours
- Related content that can start the attendees engagement before the event
- Your own personalized messaging
Fully branded lobby whilst attendees wait for the event to start:
- Your logo
- Your brand colours
- Looping video content to showcase your company and/or products
- Pre event polls and surveys
- Attendees can engage straight away and download resources, ask questions etc
Dedicated IABM technical assistance
IABM's team of experts will work with you through the planning and promotion of your event including setting up social assets. One of our technical experts will liaise with your speakers and panelists for technical rehearsals and will run the event on the day for you.
Use one of our experts to moderate your panel or interview your speakers during the event.
Detailed post event analytics
- All attendees and registration details
- Engagement scores
- On demand viewer information
- Minutes viewed
- Exclusive virtual event delivered on the IABM Platform On24
- Marketed to the full IABM database and promoted on all social media channels, IABM website and on the IABM Virtual Events Calendar
- Data capture from those who register
- Recording of webinar provided following the event for use on sponsors channels
- Opportunity to utilize a senior member of the IABM Team to moderate your webinar
Price available on request.
Sponsor an IABM Event
If you are not quite ready to deliver your own event but you are looking for increased exposure online then adding your brand to an existing IABM event may be the answer.
Sponsorship package includes:
- Branding (in association with) on the IABM website, dedicated event emails
- Branding on the event overlays delivered as part of our virtual event platform
- Recognition during event proceedings
- A seat on the vendor panel
- Branding on presentation slide decks distributed following the event
- Branding on video footage produced following the event
- IABM will issue an email out to all delegates following the event on your behalf (HTML to be provided by sponsor)
Price available on request.
IABM Media Tech Intelligence - Align your brand, and position yourselves as thought leaders within a particular subject
As the leading provider of insight and analysis in broadcast and media, the IABM Business Intelligence Unit creates a wide range of reports on the business of media technology for members. IABM Media Tech Intelligence reports cover topics such as technology investment trends, technology business models (e.g. cloud business models, as-a-service), technology adoption and use cases (e.g. cloud, AI/ML), content sectors (e.g. sports), regional trends and content chain trends (e.g. content storage).
IABM Media Tech Trends Intelligence is part of IABM Media Tech Intelligence service. It is based on specific stats from our Media Tech Business Tracker, complemented by ad-hoc qualitative research carried out by IABM. This includes analysis of news and announcements, in-depth interviews with industry insiders and financial metrics among other things.
If you are looking to align your brand, and position yourselves as thought leaders within a particular subject then adding your brand to our reports will help with this objective
- Sponsors logo on front cover of report
- Sponsors logo included on all banners used to promote the report – Social Media, IABM Website, Dedicated emails
- One page advertorial within the report
- Opportunity to take part in a live Webinar to promote the findings within the report
Price available on request.