Traditional Media & Entertainment content searches often disappoint users due to inaccurate results, limited personalization, keyword reliance, time wastage, and navigation complexity. We've all experienced it – investing nearly an hour or more just trying to figure out what to watch next. The challenge of content discovery for viewers has become greater in the age of abundant streaming platforms and vast content libraries. As the number of available options has grown, users often find themselves overwhelmed and may abandon the search before finding something suitable to watch.
Quickplay is enhancing the OTT industry by simplifying the complexities of content discovery. Introducing our Media Companion, which uses generative AI to revolutionize the content discovery experience. Partnering with Google Cloud, Quickplay has integrated Large Language Models (LLMs) with our award-winning CMS, creating a conversational interface that simplifies finding content. Quickplay Media Companion delivers personalized recommendations, detailed movie insights, and engaging interactive quizzes, ultimately speeding up the connection between viewers and the right content.
The Quickplay Media Companion, powered by Google Generative AI, is an intelligent software assistant designed to enhance your entertainment experience.
Media Companion excels at tasks like:
Quickplay – Media Companion
BaM Award® – Consume
Traditional Media & Entertainment content searches often disappoint users due to inaccurate results, limited personalization, keyword reliance, time wastage, and navigation complexity. We’ve all experienced it – investing nearly an hour or more just trying to figure out what to watch next. The challenge of content discovery for viewers has become greater in the age of abundant streaming platforms and vast content libraries. As the number of available options has grown, users often find themselves overwhelmed and may abandon the search before finding something suitable to watch.
Quickplay is enhancing the OTT industry by simplifying the complexities of content discovery. Introducing our Media Companion, which uses generative AI to revolutionize the content discovery experience. Partnering with Google Cloud, Quickplay has integrated Large Language Models (LLMs) with our award-winning CMS, creating a conversational interface that simplifies finding content. Quickplay Media Companion delivers personalized recommendations, detailed movie insights, and engaging interactive quizzes, ultimately speeding up the connection between viewers and the right content.
The Quickplay Media Companion, powered by Google Generative AI, is an intelligent software assistant designed to enhance your entertainment experience.
Media Companion excels at tasks like:
- Finding movies
- Exploring genres
- Detailed information about films and actors
- Serving up recommendations through:
- Situational information (i.e. location, weather etc.)
- Personality Quiz (i.e. content pre-defined personas)
The industry needs advanced content discovery search tools and AI to expedite search and discovery and drive viewer satisfaction. Large Language Models (LLMs) emerge as a solution, offering natural language interpretation, contextual understanding, semantic grasp, conversational interfaces, reduced search time, personalized recommendations, and cross-platform discovery.
However, standalone LLMs face challenges such as lack of personalization and difficulty in adapting to streaming platform constraints. To overcome these, Quickplay and Google Cloud created a hybrid approach combining LLMs with Quickplay’s cloud-native Content Management System (CMS). This integrated solution leverages LLMs’ language capabilities and CMS rule management for a tailored, compliant, and efficient search and discovery experience.
Quickplay’s Media Companion enhances the user’s streaming interaction. It excels in locating content, exploring genres, providing detailed insights, and generating recommendations. It learns and adapts from user interactions, incorporates situational analysis for suggestions, and offers interactive quizzes for personalized content curation.
Within the Media Companion ecosystem, the CMS acts as a central content repository, managing metadata, business rules, and content restrictions. The companion API layer and workflow agent enhance real-time, conversational interactions by orchestrating API calls and maintaining session continuity.
Quickplay Media Companion addresses the limitations of traditional search mechanisms, presenting a practical and powerful method for personalized, and seamless content discovery in the evolving streaming media landscape.
In choosing Quickplay Media Companion as the Consume BaM Award® winner, the judges said: “With the plethora of content available, an intelligent, AI-driven search capability will be very much welcomed by consumers.”
